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October 29 & 30, 2025
The Westin Copley Place
10 Huntington Avenue
Boston

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What's on
October 29
October 30
October 29
October 29
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Neil Baron, Managing Director, Baron Strategic Partners
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09:15
Main stage
Measuring the unmeasurable: The evolving science of product marketing metrics
Madhup Mishra, Senior Vice President of Product Marketing, SmartBear
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09:45
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Johnathan Johnson, Director, Product Marketing & Growth, Clozd
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10:15
Exhibition and networking
Coffee break
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10:45
Main stage
Fireside chat - Marketing vs product marketing: Friend, foe or just wildly misunderstood?
Clara Vals Moreno, Marketing Director, Factorial
Casey Pickering, Director of Product Marketing, Copyright Clearance Center
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11:15
Main stage
Get your message right: Using science to move decision-makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
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11:45
Main stage
The showstopper challenge: Baking a 3-tier messaging cake that delights customers and wins the C-Suite
Sarah Reynolds, Chief Marketing Officer, Benifex
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12:15
Exhibition and networking
Lunch break
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13:15
Exhibition and networking
Expert-led networking roundtable sessions
Vianney Lacroix, Product Marketing Manager, Mirakl
Raji Kaur, Global Head of Product Marketing, JPMorgan Chase & Co.
Angela D'Ercole, Director of Product Marketing, Profitero
Alyssa Stone, Head of Analyst Relations, Wiz
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13:15
Workshops
Workshop - From “slide-maker” to strategic marketing partner: Personal branding for PMMs
Jacki Brown, Head of Marketing, Hapi
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14:15
Main stage
Beyond launch fatigue: Driving rep wins post-product release
Zach Schemenaur, Revenue Enablement Architect, Spekit
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14:45
Exhibition and networking
Coffee break
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15:15
Main stage
Product Marketing in the age of AI
Jarrad Hubbard, Head of Product Marketing & Enablement, Incode
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15:45
Main stage
Panel - When to kill a launch: Hard calls and high stakes product marketing
Lauren Taylor, Vice President of Product Marketing, HackerOne
Benjamin Cowen, Associate Director, Ad Product Marketing, The New York Times
Dan Brooks, Director of Product Marketing, Dow Jones
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16:30
Main stage
Turning market signals into business impact: The strategic product marketer’s way
Jessica Shaheen, Director of Product Marketing, Zelis
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17:00
Main stage
Closing remarks
Neil Baron, Managing Director, Baron Strategic Partners
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17:00
Exhibition and networking
Happy hour
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October 30
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Neil Baron, Managing Director, Baron Strategic Partners
See the details
09:05
Main stage
The need for speed: Product marketing's impact on sales cycle acceleration
Randy Wambold, VP of Product Marketing, Lumeris
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09:35
Main stage
Sales & product marketing: The ultimate power couple (with baggage)
Erin Dorshorst, Senior Director of Portfolio Marketing, CCC Intelligent Solutions
Paula Griffin, VP of Product Marketing, JPMorgan Chase & Co.
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10:05
Main stage
Beyond feedback: How customer advisory boards drive smarter product marketing
Bonnie Smith, Customer Advisory Board Expert & Executive Engagement Strategist, Peak Engagement Strategies
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10:35
Exhibition and networking
Coffee break
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11:05
Exhibition and networking
Networking roundtables - PMM therapy: Real talk and real solutions
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11:05
Workshops
Workshop - Solo but not stuck: Thriving as a one-person product marketing team
Brian O'Toole, Vice President Ad Product Marketing, Hearst Magazines
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12:05
Main stage
Interactive Demo 101
Matthew Phillips, Guideflow
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12:35
Exhibition and networking
Lunch break
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13:35
Main stage
Panel - Post-hype AI: Turning GPU spend into product ROI
Calvin Smith, Director of Product GTM, AI & Core Infrastructure, Oracle
Nolan Necooechea, Director of Product Marketing, Varonis
Eduardo Cocozza, GTM Strategy Advisor & Operator, Former VP Product & Growth Marketing, Equinix
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14:20
Main stage
The champion's mindset
Katelyn Good, Head of Marketing, Computer Modelling Group
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14:50
Main stage
Closing remarks
Neil Baron, Managing Director, Baron Strategic Partners
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Get tickets for
the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Reach the next stage in your product marketing career. Quicker.

- Overcome the obstacles that have been holding you back.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to stakeholders.

Boston
October 29 - 30, 2025

Save $300

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Westin Copley Place
The Westin Copley Place is a AAA Four-Diamond hotel situated in the celebrated Back Bay neighborhood of Boston. When you arrive, take the escalator or elevator up to the 3rd floor, where you'll find our team ready to greet you at the registration desk.
10 Huntington Avenue
02116
Boston
United States

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