Sometimes it clicks. Sometimes it is chaos. The relationship between product marketing and the wider marketing org can make or break your go-to-market strategy. When roles are clear and aligned, magic happens—teams move faster, messaging lands, and launches actually launch. But when it is not? You get mixed narratives, duplicated work, and a lot of Slack threads that should have been meetings. In this fireside chat, we will unpack what true collaboration looks like between marketing and product marketing. Expect honest reflections on what gets in the way, what has worked at high-performing companies, and how to build alignment without losing your sanity (or your influence). Key takeaways: - Where the handoffs and overlaps between marketing and PMM typically break down - How to establish shared goals, clear swimlanes, and mutual trust - Why a unified narrative is not a copywriting exercise—it is a cross-functional muscle