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Johnathan
Johnson
Director, Product Marketing & Growth
Clozd
Jonathan Johnson is the director of product marketing and growth at Clozd, where he leads go-to-market strategy and drives clear, customer-centric messaging. He focuses on helping organizations understand the importance of deep customer feedback in driving growth and competitive advantage. Prior to Clozd, Jonathan was a manager at Bain & Company, where he advised clients on strategy and change management. He holds a BA in Economics from BYU and an MBA from Northwestern University. Outside of work, he’s a proud #girldad of two awesome daughters.
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29 October 2024 10:15 - 10:45
Cracking the code: Unlocking critical insights through win-loss analysis
It's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.