29 October 2025 16:45 - 17:00
Turning market signals into business impact: The strategic product marketer’s way
Tired of being the support voice in product, sales, or strategy meetings? Whether you’re
driving inputs or leading a team, shaping business decisions starts with how you
capture and apply what’s already within reach.
Research doesn’t have to mean big budgets or vendor-led projects. Applied to everyday
work, fast, accessible customer and market signals unlock bigger influence and sharper
decisions.
This session shows how to tap into customer, competitive, and internal data — using AI
and agile methods — to:
- Inform roadmaps with real-time market and customer insights
- Elevate launches through data-driven positioning and messaging
- Inspire strategic functional impact — mindset shifts and practical tactics for
scaling across teams