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Jessica
Shaheen
Director of Product Marketing
Zelis
Jessica Shaheen is Director of Product Marketing at Zelis. She brings deep product marketing experience and has worked across healthcare technology, fintech, and research industries. Jessica’s success is driven by applying a customer-first mindset to early-stage commercialization, where she has led competitive differentiation and strategic messaging initiatives that help companies stand out in the market. She is energized by the intersection of product strategy, product marketing, and sales—focused on connecting what teams build to how the market understands its value and is driven to buy it.
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29 October 2025 16:30 - 17:00
Turning market signals into business impact: The strategic product marketer’s way
Ready to amplify your influence in product, sales, and strategy conversations? Whether you’re contributing insights or leading the charge, shaping decisions starts with how you capture and apply what’s already within reach. Research doesn’t have to mean big budgets or vendor-led projects. When applied to everyday work, fast, accessible customer and market signals unlock sharper decisions and bigger impact. You’ll learn practical ways to tap into customer, competitive, and internal data to: - Strengthen go-to-market decisions with actionable insights - Elevate launches through data-driven positioning and messaging - Drive cross-functional alignment with insight-led tactics