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Jessica
Shaheen
Director of Product Marketing
Zelis
Jessica Shaheen is Director of Product Marketing at Zelis Healthcare, aligned to its claims payments and communications solution portfolio. She brings in-depth product marketing experience from across healthcare technology, fintech, and research services industries, with a focus on gotomarket strategy for new solution categories and vertical entry. Jessica’s success is underpinned by applying customer-first rigor to early-stage commercialization, where she has built the foundations for competitive differentiation and strategic messaging. Jessica thrives at the intersection of product strategy, product marketing, and sales—connecting what teams build to how the market understands and buys it. Prior to Zelis, she held roles at Forrester Research and ACI Worldwide Payments.
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29 October 2025 16:45 - 17:00
Turning market signals into business impact: The strategic product marketer’s way
Tired of being the support voice in product, sales, or strategy meetings? Whether you’re driving inputs or leading a team, shaping business decisions starts with how you capture and apply what’s already within reach. Research doesn’t have to mean big budgets or vendor-led projects. Applied to everyday work, fast, accessible customer and market signals unlock bigger influence and sharper decisions. This session shows how to tap into customer, competitive, and internal data — using AI and agile methods — to: - Inform roadmaps with real-time market and customer insights - Elevate launches through data-driven positioning and messaging - Inspire strategic functional impact — mindset shifts and practical tactics for scaling across teams