Product marketing is evolving fast, and as 2025 draws to a close, it’s clear the role is at a critical inflection point. Titles are shifting. Remits are expanding. Some leaders still don’t fully understand what PMMs do, while others expect them to lead the entire go-to-market engine. So where are we actually headed? This session kicks off the summit with fresh insights from Product Marketing Alliance’s State of Product Marketing 2025 report, highlighting five common challenges many PMMs are grappling with, each of which we’ll dig into across the summit: 1. Undefined roles and ballooning remits are creating confusion and burnout. 2. Proving impact is tough when success metrics are unclear or inconsistent. 3. PMMs are expected to use AI, but most lack the tools, training, or clarity to do so effectively. 4. Messaging needs to overcome buyer doubt, not just differentiate. 5. Cross-functional alignment is critical but constantly undermined by silos and competing priorities. We’re kicking off the summit by acknowledging these challenges and will focus on addressing them over the next two days—together.