Are you tired of getting Slack pings from a salesperson asking for an asset you've shared countless times or for help making a slide "look pretty"? Do you get frustrated when asked to create a custom pitch deck for a single customer call after building a 50-slide masterpiece? Working with sales teams can sometimes feel overwhelming and frustrating. Despite the challenges with Sales teams, it’s crucial to learn how to build a relationship with them. They’re one of the best resources for testing your positioning and ensuring your messaging truly resonates with your audience. And when Sales and Product Marketing are in sync you can create something truly magical. By implementing smart strategies, you can turn this dynamic into a productive, even enjoyable partnership. You’ll benefit from this relationship! Join this session and learn how to: - Establish a Product Marketing framework that works for sales teams - Teach sales how to use your materials and customize when needed - Nurture positive relationships that will transform account executives into allies