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Sarah
Reynolds
Chief Marketing Officer
Benifex
Sarah Reynolds (they/them) is a creative, award-winning marketing executive and DEI consultant with deep experience driving growth through their unique blend of storytelling, market expertise, and a desire to stand out from the crowd. With a sharp eye for digital transformation and an inclusive, people- first approach, Sarah blends equity, ethics, and innovation into everything they do. A veteran of both the industrial software and HR technology markets, Sarah has held global marketing leadership roles for more than a decade. Currently, Sarah is Chief Marketing Officer (CMO) at Benifex, the market leader in employee reward and benefits technology. Prior to Benifex, they were CMO at HiBob, scaling the company’s global reach into modern, midsize, multinational companies. An openly trans and non-binary executive, Sarah writes and speaks widely about DEIB, LGBTQIA+ representation, pay equity, the future of work, and the intersection of bias, ethics, and technology. They have contributed to Forbes, Fortune, AdWeek, The Sunday Times, HR Dive, Employee Benefits News, Campaign US, Yahoo Finance, Training Industry Magazine, and more, and frequently speak at live and virtual events hosted like HR Tech, Unleash, CIPD, WorldatWork, the Manufacturing Leadership Council, the Manufacturing Institute, AICPA, and more. You can find them shouting about inclusive language and how to make tech and work better for everyone on LinkedIn at /sarahlizreynolds.
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29 October 2025 11:45 - 12:15
The showstopper challenge: Baking a 3-tier messaging cake that delights customers and wins the C-Suite
On your marks, get set, bake! In this session, Benifex CMO Sarah Reynolds will share a simple recipe for strategic PMM success: a 3-level framework that connects the product-led messaging your team is comfortable with today with value-led messaging that speaks directly to what keeps your buyers up at night and the brand messaging that tells them why they should trust you. But the real Showstopper Challenge? That’s selling your work to the executive judges. After all, the hard work isn’t creating the perfect message – it’s getting stakeholder alignment around it internally. And the Finale? Well that’s proving once and for all that PMM is a revenue generator – not a cost center (or worse, a team that can be replaced by AI). Get ready to ditch the soggy bottoms and bake a message that truly sells – both internally and externally. Join Sarah as they walk you through how to bake your own messaging layer cake, build excitement and alignment around the concept internally, and demonstrate impact quickly, all while changing hearts and minds about the value PMM brings to the table.