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Brian
O'Toole
Vice President Ad Product Marketing
Hearst Magazines
Brian O’Toole is a forward-thinking marketing and media executive and VP of Ad Product Marketing at Hearst Magazines. He has a proven track record of pioneering innovative integrated marketing strategies for leading entertainment networks and brands. A passionate leader and engaging communicator, Brian excels at building impactful relationships with cross-functional teams and external partners to drive success across platforms.
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30 October 2025 11:05 - 11:50
Workshop - Solo but not stuck: Thriving as a one-person product marketing team
Wearing all the hats? Welcome to the solo PMM club. Whether you’re at an early-stage startup or the lone marketer in a growing org, being a one-person product marketing team is equal parts exhilarating and overwhelming. This workshop is built for you. We will break down how to prioritize when everything feels urgent, how to earn trust across the org, and how to build processes that scale—even if you are the only one running them. You will leave with a solo-PMM survival kit: frameworks, templates, and real-world strategies to stay focused, influential, and maybe even sane. Key takeaways: - How to ruthlessly prioritize and manage stakeholder expectations - Lightweight systems to scale your impact without burning out - How to show value and advocate for headcount when you are the whole team