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Katelyn
Good
Head of Marketing
Computer Modelling Group
Katelyn Good is a former world-class figure skater turned high-impact marketing and mental performance coach. After earning national titles in both Canada and Denmark and competing in four World Championships, an injury forced her early retirement at age 21. She rebuilt her identity by channeling her drive and performance mindset into the world of marketing. Katelyn has built and scaled four marketing teams, launched all five flagship products at Lightspeed ahead of its IPO (NYSE/TSX: LSPD), and led rebrands that tripled revenue and increased average order value by over 300%. She’s also grown B2B revenue from under $100K to over $1M ARR. Today, she teaches the same mental performance techniques that helped her succeed in elite sport and business to ambitious athletes and professionals. Her coaching helps clients silence self-doubt, stage massive comebacks, and deliver consistent, unshakable performance—on the ice, in the boardroom, and beyond.
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30 October 2025 12:00 - 12:30
From ice rinks to ad campaigns: Olympic visualization tactics for marketing wins
Pulling from Olympic training and neuroscience, learn how to mentally rehearse your biggest marketing plays before you execute, step into your high-performing alter ego, and create the mental momentum that turns ideas into record-breaking results.