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Katelyn
Good
Head of Marketing
Computer Modelling Group
Katelyn Good is a former world-class figure skater turned high-impact marketing and mental performance coach. After earning national titles in both Canada and Denmark and competing in four World Championships, an injury forced her early retirement at age 21. She rebuilt her identity by channeling her drive and performance mindset into the world of marketing. Katelyn has built and scaled four marketing teams, launched all five flagship products at Lightspeed ahead of its IPO (NYSE/TSX: LSPD), and led rebrands that tripled revenue and increased average order value by over 300%. She’s also grown B2B revenue from under $100K to over $1M ARR. Today, she teaches the same mental performance techniques that helped her succeed in elite sport and business to ambitious athletes and professionals. Her coaching helps clients silence self-doubt, stage massive comebacks, and deliver consistent, unshakable performance—on the ice, in the boardroom, and beyond.
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30 October 2024 12:00 - 12:30
The messaging and positioning playbook: How to cultivate a shared language
What separates the great product marketers from the good? It’s not just skills or experience — it’s mindset. Drawing inspiration from pro athletes, this keynote reveals how adopting the same mental disciplines, focus, and resilience can turbocharge your product marketing career. Learn how to train like a champion, adapt under pressure, and maintain peak performance to drive real, measurable impact in your role. Key takeaways: - How to cultivate a pro athlete mindset to elevate your PMM performance - Techniques for maintaining focus and resilience through challenges and rapid change - Practical strategies for continuous improvement and measurable impact