Large language models (LLMs) have dominated the AI conversation — but as the hype settles, PMMs face a critical question: where should you invest next to drive real product ROI? This panel explores the evolving AI landscape beyond LLMs, spotlighting emerging technologies and strategies that maximize impact without blowing your GPU budget. Join AI and product marketing leaders as they unpack how to move from flashy AI demos to practical, measurable outcomes. Key takeaways: - Insights into the current LLM trend and what the next wave of AI innovation looks like - Guidance on where and how to invest AI resources for real product marketing ROI - Strategies to balance innovation with cost management, especially GPU spend