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Madhup
Mishra
Senior Vice President of Product Marketing
SmartBear
Madhup Mishra is the Senior Vice President of Product Marketing at SmartBear, improving developer visibility to deliver software faster. With a career spanning over two decades, Madhup has a wealth of experiences across diverse tech landscapes. Prior to SmartBear, his role as Senior Director of Software Product Marketing at Hitachi Vantara involved Data & AI through marketing a broad set of software products around IT Infrastructure, Data Management, and Analytics. Additionally, Madhup’s tenure as VP of Product Management & Marketing at VoltDB, a cutting-edge in-memory database company started in MIT, further underscored their visionary approach and deep industry knowledge. With a multifaceted background encompassing software engineering, product management, and marketing, Madhup brings a uniquely comprehensive perspective to drive innovation and catalyze business growth.
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29 October 2024 09:45 - 10:15
Measuring the Unmeasurable: The Evolving Science of Product Marketing Metrics - abstract in my emails
For years, product marketing has struggled with one persistent challenge: how do we measure our true business impact? Activity-based metrics like launch checklists and content downloads no longer cut it in today's AI-driven, buyer-controlled landscape. In this talk, Madhup Mishra (SVP Product Marketing at SmartBear) shares a modern framework for how product marketing leaders can move from output tracking to outcome measurement. Drawing on real-world examples and industry data, Madhup will unpack how to connect product marketing’s work to revenue outcomes, competitive advantage, customer expansion, and pipeline acceleration. Attendees will leave with actionable tools to redefine their PMM scorecards, elevate their role in the business, and finally make product marketing’s value impossible to ignore.