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Madhup
Mishra
Senior Vice President of Product Marketing
SmartBear
Madhup Mishra is the Senior Vice President of Product Marketing at SmartBear, improving developer visibility to deliver software faster. With a career spanning over two decades, Madhup has a wealth of experiences across diverse tech landscapes. Prior to SmartBear, his role as Senior Director of Software Product Marketing at Hitachi Vantara involved Data & AI through marketing a broad set of software products around IT Infrastructure, Data Management, and Analytics. Additionally, Madhup’s tenure as VP of Product Management & Marketing at VoltDB, a cutting-edge in-memory database company started in MIT, further underscored their visionary approach and deep industry knowledge. With a multifaceted background encompassing software engineering, product management, and marketing, Madhup brings a uniquely comprehensive perspective to drive innovation and catalyze business growth.
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03 October 2024 15:45 - 16:15
From hype to reality: How to orchestrate a game-changing AI product launch
AI is everywhere, but most vendors are still in pilot stages, and product marketers are just beginning to navigate the complexities of a successful AI launch. This session cuts through the hype, offering a clear, strategic guide to launching AI products that make a real impact. We’ll cover setting achievable goals, smart pricing and packaging, compelling messaging, and thorough competitive analysis. Whether you're launching your first AI product or refining your strategy, you'll leave with the insights and tools to drive a high-impact launch in today’s competitive landscape. · Align your AI product launch with market expectations and business impact. · Communicate value and differentiate effectively in a competitive landscape. · Stand out with messaging that resonates and educates your target audience.