Moving from product-led to platform-led is more than a positioning shift—it is a complete go to market rearchitecture. Suddenly, your story needs to scale across use cases, industries, personas, and an evolving partner ecosystem. Your launch playbook needs an upgrade. Your internal teams need a new narrative. And product marketing is at the center of it all. In this session, we will share lessons learned from reshaping go to market strategy around a platform vision. From redefining value propositions to building layered messaging frameworks and realigning sales enablement, you will hear what worked, what didn’t, and what product marketers need to do differently when everything starts connecting. Key takeaways: - How to evolve your messaging for a multi-product or platform narrative - What it takes to reorient GTM teams around solutions, not SKUs - The strategic role PMM plays in platform transformation—from vision to execution