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The PMM job description from three years ago doesn't exist anymore. Our State of Product Marketing Report 2026 found 80% of PMMs are now using AI regularly for specific tasks. What's left is the hard part: strategy, influence, and proving your work moves the business.
PMM Summit Boston, now in its 5th year & home to the world's largest PMM community, is where the sharpest product marketers go to figure out what "strategic" actually means in practice, so you can:
ā Build positioning and GTM strategies that influence product direction and business growth.
ā Measure and communicate the commercial impact of your work with confidence.
ā Navigate AI's role in product marketing and apply it where it creates real value.
ā Learn from and connect with the world's largest community of product marketers.