Not every launch deserves to see the light of day. Sometimes the messaging never lands. Sometimes the product is not ready. Sometimes the market just does not care. And while launching is often seen as the finish line, knowing when to not launch—or when to pull the plug—is one of the hardest, most strategic decisions a product marketer can make. In this candid panel, PMM leaders share war stories and frameworks for making the call. You will hear about launches they paused, pivoted, or killed altogether, and what those moments taught them about influence, cross-functional alignment, and protecting the brand. Key takeaways: - How to spot red flags that signal a launch should be paused or scrapped - What to say (and how to say it) when advocating for a no-go - Why protecting long-term credibility sometimes means walking away