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Lauren
Taylor
Vice President of Product Marketing
HackerOne
Lauren is a seasoned product marketing leader with more than 14 years of hands-on and managerial experience, she excels in driving success for startups and enterprise companies. Her expertise lies in cybersecurity and educational technologies, where she has honed her skills in product marketing, product management, and go-to-market strategy. Lauren is passionate about team building, goal setting, and overcoming complex problems. Her focus is on fostering a strong company culture promotes shared successes, learning from failures, and an environment that thrives on curiosity and innovation.
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29 October 2024 15:30 - 16:00
Panel - When to kill a launch: Hard calls and high stakes product marketing
Not every launch deserves to see the light of day. Sometimes the messaging never lands. Sometimes the product is not ready. Sometimes the market just does not care. And while launching is often seen as the finish line, knowing when to not launch—or when to pull the plug—is one of the hardest, most strategic decisions a product marketer can make. In this candid panel, PMM leaders share war stories and frameworks for making the call. You will hear about launches they paused, pivoted, or killed altogether, and what those moments taught them about influence, cross-functional alignment, and protecting the brand. Key takeaways: - How to spot red flags that signal a launch should be paused or scrapped - What to say (and how to say it) when advocating for a no-go - Why protecting long-term credibility sometimes means walking away