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Eduardo
Cocozza
Head of Marketing - Product Led Growth
Equinix
Eduardo Cocozza operates at the intersection of product, marketing, sales, and customer experience, helping scale AI, cloud infrastructure, and B2B SaaS companies. He blends product-led growth with sales-led and channel strategies to convert user interest into sustainable enterprise ARR. Known for transforming complexity into clarity, Eduardo crafts strategic narratives that resonate with developers and CxOs alike. He has repositioned legacy businesses like Equinix into AI-ready multicloud platforms and driven Box’s positioning for the AI era, consistently delivering measurable gains in acquisition, retention, and revenue. Eduardo leads with a “we win together” ethos, building high-performing teams that move with creativity and measurable momentum. From scaling PLG and enterprise GTM to securing Gartner Magic Quadrant leadership, his focus remains clear: align the story with business outcomes to launch market-defining products and shape the future.
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30 October 2025 13:35 - 14:20
Panel - Post-hype AI: Turning GPU spend into product ROI
Large language models (LLMs) have dominated the AI conversation — but as the hype settles, PMMs face a critical question: where should you invest next to drive real product ROI? This panel explores the evolving AI landscape beyond LLMs, spotlighting emerging technologies and strategies that maximize impact without blowing your GPU budget. Join AI and product marketing leaders as they unpack how to move from flashy AI demos to practical, measurable outcomes. Key takeaways: - Insights into the current LLM trend and what the next wave of AI innovation looks like - Guidance on where and how to invest AI resources for real product marketing ROI - Strategies to balance innovation with cost management, especially GPU spend