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Event starts in:
45

days :

8

: hours :

26

minutes

31

until ticket prices increase

October 27 & 28, 2026
Westin Seaport
425 Summer St
Boston

This year's
full agenda

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What's on
Main stage
Exhibition & networking
October 27
October 28
October 27
October 27
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Main stage
Ctrl+alt+scale: Engineering a PMM AI operating system
Eran Kinsbruner, VP, Product Marketing, Checkmarx
See the details
10:00
Main stage
Everyone wants a piece of you: The PMM playbook for scaling without burning out
See the details
10:30
Main stage
The PMM survival guide: Impact that's undeniable & teams that stay flexible
Kim Connolly, VP, Product Marketing, Avid
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
The PMM snowball effect: How to turn everyday decisions into outsized impact
See the details
12:00
Main stage
Panel | Mine, yours, or nobody's? The great PMM ownership debate
Aidan Rush, Senior Product Marketing Manager, T-Mobile Advertising Solutions
Peter Beardmore, Sr. Director, Product Marketing, Machine Identity Security, Palo Alto Networks
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Main stage
Networking roundtables: Getting recognized as a strategic PMM
Roxanne Leslie, PMM, CVS Health
See the details
14:45
Main stage
The persona playbook: How SmartBear used AI to ditch the guesswork
Jeff Foley, VP, Product Marketing, SmartBear
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
The messaging arms race: Winning when everyone sounds identical
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
16:55
Main stage
Closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
October 28
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Main stage
Persona-mapping your leadership: Pitch PMM like you pitch your product
Sam Roguine, Principal PMM, Nasuni
See the details
10:00
Main stage
Pipeline forensics: What your win-loss data is trying to tell you
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
Main stage
Your GTM has a pulse now: Building a self-evolving messaging system with AI
Katie Gerard, Sr Director, Product & Customer Marketing, Greenhouse Software
See the details
11:30
Main stage
Panel | The PMM in the middle: How to drive alignment across every GTM function
Brittany O’Connor, Director, Product Marketing, Personify Health
See the details
12:15
Exhibition & networking
Lunch
See the details
13:15
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
14:15
Main stage
No ladder, no map, no problem: Building a PMM career roadmap built for speed
Matt Collins, VP, Product Marketing, MNTN
See the details
14:45
Main stage
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
What's on
Main stage
Exhibition & networking
October 27
October 28
October 27
October 27
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Main stage
Ctrl+alt+scale: Engineering a PMM AI operating system
Eran Kinsbruner, VP, Product Marketing, Checkmarx
See the details
10:00
Main stage
Everyone wants a piece of you: The PMM playbook for scaling without burning out
See the details
10:30
Main stage
The PMM survival guide: Impact that's undeniable & teams that stay flexible
Kim Connolly, VP, Product Marketing, Avid
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
The PMM snowball effect: How to turn everyday decisions into outsized impact
See the details
12:00
Main stage
Panel | Mine, yours, or nobody's? The great PMM ownership debate
Aidan Rush, Senior Product Marketing Manager, T-Mobile Advertising Solutions
Peter Beardmore, Sr. Director, Product Marketing, Machine Identity Security, Palo Alto Networks
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Main stage
Networking roundtables: Getting recognized as a strategic PMM
Roxanne Leslie, PMM, CVS Health
See the details
14:45
Main stage
The persona playbook: How SmartBear used AI to ditch the guesswork
Jeff Foley, VP, Product Marketing, SmartBear
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
The messaging arms race: Winning when everyone sounds identical
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
16:55
Main stage
Closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
October 28
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Main stage
Persona-mapping your leadership: Pitch PMM like you pitch your product
Sam Roguine, Principal PMM, Nasuni
See the details
10:00
Main stage
Pipeline forensics: What your win-loss data is trying to tell you
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
Main stage
Your GTM has a pulse now: Building a self-evolving messaging system with AI
Katie Gerard, Sr Director, Product & Customer Marketing, Greenhouse Software
See the details
11:30
Main stage
Panel | The PMM in the middle: How to drive alignment across every GTM function
Brittany O’Connor, Director, Product Marketing, Personify Health
See the details
12:15
Exhibition & networking
Lunch
See the details
13:15
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
14:15
Main stage
No ladder, no map, no problem: Building a PMM career roadmap built for speed
Matt Collins, VP, Product Marketing, MNTN
See the details
14:45
Main stage
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
What's on
Main stage
Exhibition & networking
October 27
October 28
October 27
October 27
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Main stage
Ctrl+alt+scale: Engineering a PMM AI operating system
Eran Kinsbruner, VP, Product Marketing, Checkmarx
See the details
10:00
Main stage
Everyone wants a piece of you: The PMM playbook for scaling without burning out
See the details
10:30
Main stage
The PMM survival guide: Impact that's undeniable & teams that stay flexible
Kim Connolly, VP, Product Marketing, Avid
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
The PMM snowball effect: How to turn everyday decisions into outsized impact
See the details
12:00
Main stage
Panel | Mine, yours, or nobody's? The great PMM ownership debate
Aidan Rush, Senior Product Marketing Manager, T-Mobile Advertising Solutions
Peter Beardmore, Sr. Director, Product Marketing, Machine Identity Security, Palo Alto Networks
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Main stage
Networking roundtables: Getting recognized as a strategic PMM
Roxanne Leslie, PMM, CVS Health
See the details
14:45
Main stage
The persona playbook: How SmartBear used AI to ditch the guesswork
Jeff Foley, VP, Product Marketing, SmartBear
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
The messaging arms race: Winning when everyone sounds identical
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
16:55
Main stage
Closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
October 28
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Main stage
Persona-mapping your leadership: Pitch PMM like you pitch your product
Sam Roguine, Principal PMM, Nasuni
See the details
10:00
Main stage
Pipeline forensics: What your win-loss data is trying to tell you
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
Main stage
Your GTM has a pulse now: Building a self-evolving messaging system with AI
Katie Gerard, Sr Director, Product & Customer Marketing, Greenhouse Software
See the details
11:30
Main stage
Panel | The PMM in the middle: How to drive alignment across every GTM function
Brittany O’Connor, Director, Product Marketing, Personify Health
See the details
12:15
Exhibition & networking
Lunch
See the details
13:15
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
14:15
Main stage
No ladder, no map, no problem: Building a PMM career roadmap built for speed
Matt Collins, VP, Product Marketing, MNTN
See the details
14:45
Main stage
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details

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