Discover how Planful overcame the challenges of implementing product-led growth for enterprise solutions through a comprehensive free trial strategy. This session will provide an in-depth case study of Planful's 'Predict' free trial, illustrating the customer journey on their invitation to explore an AI-powered solution for 4 weeks. Learn about the lessons we gathered from initial cohorts, the effectiveness of multi-touch marketing, and user behaviour patterns. Gain insights into the strategic use of email, in-app guides, webinar programs, targeted outreach, and tracking customer engagement metrics to convert trial users into loyal customers.