AI is the ultimate cheat code to maximizing impact with minimal resources. This keynote turns AI from a buzzword into your most powerful ally for efficiency and impact. We'll dive into five immediate, actionable AI "hacks" you can use right away to automate tasks, speed up content creation, supercharge market analysis, and free up time for strategic work. This session is about practical applications that directly help you "do more with less." Learn how readily available AI tools can streamline workflows, personalize campaigns at scale, gain deeper competitive insights, and optimize your overall PMM efforts. Discover how these smart shortcuts amplify your output and elevate your contribution without adding budget or headcount. Key learnings: - Implement practical AI tools to automate repetitive PMM tasks, significantly boosting your team's efficiency. - Leverage AI for rapid content generation, message refinement, and personalization, accelerating your marketing campaigns. - Utilize AI to conduct faster, deeper market and competitive analysis, providing strategic insights with minimal manual effort.

Feeling overwhelmed by the endless tasks on your product marketing plate? This hands-on workshop will show you how to leverage the power of custom GPTs to build your very own AI assistant, designed specifically for your unique PMM workflows. Forget generic AI tools; you'll learn to tailor an AI co-pilot that understands your product, your customers, and your internal processes, drastically cutting down time spent on repetitive tasks and freeing you up for high-value strategic work. Join us to dive into the practical steps of creating, training, and deploying a custom AI assistant. You'll leave with the knowledge to automate content drafts, streamline competitive analysis, personalize messaging at scale, and rapidly generate insights. This session is your chance to equip yourself with an invaluable, personalized AI partner that helps you achieve significantly more with the same, or even fewer, resources. Key learnings: - Understand the core principles of creating and customizing a GPT to serve specific product marketing needs. - Learn practical, step-by-step methods for building your own AI assistant to automate tasks like content generation and research synthesis. - Discover how a personalized AI co-pilot can accelerate your workflows, boost efficiency, and amplify your PMM output without additional headcount