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11:15 - 12:00, 12 November 2025

Duration:

45 mins

Workshop - Build your PMM AI assistant: Custom GPTs for accelerated workflows

Feeling overwhelmed by the endless tasks on your product marketing plate? This hands-on workshop will show you how to leverage the power of custom GPTs to build your very own AI assistant, designed specifically for your unique PMM workflows. Forget generic AI tools; you'll learn to tailor an AI co-pilot that understands your product, your customers, and your internal processes, drastically cutting down time spent on repetitive tasks and freeing you up for high-value strategic work. Join us to dive into the practical steps of creating, training, and deploying a custom AI assistant. You'll leave with the knowledge to automate content drafts, streamline competitive analysis, personalize messaging at scale, and rapidly generate insights. This session is your chance to equip yourself with an invaluable, personalized AI partner that helps you achieve significantly more with the same, or even fewer, resources. Key learnings: - Understand the core principles of creating and customizing a GPT to serve specific product marketing needs. - Learn practical, step-by-step methods for building your own AI assistant to automate tasks like content generation and research synthesis. - Discover how a personalized AI co-pilot can accelerate your workflows, boost efficiency, and amplify your PMM output without additional headcount

Michele Nieberding, Treasure Data

13:30 - 14:15, 12 November 2025

Duration:

45 mins

Workshop - Crafting a sustainable content engine for PMMs

This hands-on workshop will guide you through building a truly sustainable content engine that fuels your marketing efforts without burning out your team or draining your resources. We'll move beyond ad-hoc content creation to establish strategic frameworks for identifying evergreen topics, repurposing existing assets, and optimizing distribution to get maximum mileage from every piece you create. This session will provide you with practical, actionable strategies to streamline your content workflow, reduce waste, and ensure a continuous flow of impactful material. You'll learn how to audit your current content, identify gaps and opportunities, and develop a lean content calendar that aligns with your product roadmap and GTM initiatives. Discover how to create more with less by working smarter, transforming your content strategy into a powerful, enduring asset for your PMM function. Key learnings: - Develop a strategic framework for identifying high-value, evergreen content topics that align with your product and market. - Implement efficient techniques for repurposing and atomizing existing content to maximize reach and impact across multiple channels. - Learn to build a lean content calendar and workflow that ensures a consistent flow of impactful materials without overstretching resources.

11:30 - 12:15, 13 November 2025

Duration:

45 mins

Workshop - How to survive and thrive as a solo PMM

Being the founding or solo product marketer in a startup or small team can feel isolating. You're often juggling multiple responsibilities, making critical decisions in a vacuum, and missing out on the collaborative energy of a larger PMM team. This workshop is designed specifically for solo and founding product marketers to provide actionable strategies for breaking through that isolation. We'll explore techniques for building your network, finding mentors, leveraging external resources, and establishing effective communication channels within your organization to ensure you feel connected, aligned, valued and empowered to drive go-to-market success.

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