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Name: Workshops | Product Marketing Summit | Toronto
Start: 2025-11-12T05:00:00.000Z
End: 2025-11-13T05:00:00.000Z
Location: Marriott Downtown at CF Toronto Eaton Centre

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15:30 - 16:15, 12 November 2025

Duration:

45 mins

Workshop: Building Your AI-Powered PMM Workflow

This workshop takes everything from the talk and turns it into action. Chirag will show how he uses AI to make product marketing faster and smarter (from research and positioning to messaging and storytelling). Attendees will see real examples, follow along with live demos, and get the exact tools to build their own setup. It’s a practical, hands-on session made for PMMs who want to use AI the right way. What attendees will do: - Watch a live walkthrough of Chirag’s Positioning GPT and get the full prompt to build it themselves - Explore FigJam templates for the SPICED, Positioning, Messaging, Messaging Hierarchy, and Storytelling Frameworks, with both blank and completed versions - Get Google Doc or Notion templates containing Chirag’s exact prompts and setup instructions - Learn how to connect these frameworks into one working PMM process powered by AI

Chirag Madhrani, Zafin

13:30 - 14:15, 12 November 2025

Duration:

45 mins

Workshop: From Tactical to Transformational - Building and Scaling an Analyst Relations Program that Delivers Results

Attend this workshop to learn how to build and scale an analyst relations program that drives real impact, without straining resources or bandwidth. We'll walk through when, how and why to bring analysts into your product marketing mix, 30-60-90 day milestones and deliverables, and share practical guidance for identifying the analysts who will truly move the needle for your business. Whether you're starting from scratch or scaling up, this workshop will provide a clear roadmap to achieve influence, insight and measurable results.

Kelly O'Dwyer Manuel, NXP Semiconductors

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