Your product’s most skilled and authoritative users probably aren’t at your company. When internal resources are limited, marketers sometimes struggle to get buy-in and support from in-house technical subject matter experts, causing friction and rollout delays. But customer-driven content rolls up testimonial, proof point, and technical expertise – and you can even draw on their knowledge to fill topical gaps that will boost your content’s AI agent and SEO search performance. This talk shares tactics you can use to guide your customers in creating focused technical content that benefits your audience and your brand.