In an era where resources are tight but expectations are high, PMMs need to prove their impact without getting lost in a sea of data. This session cuts through the noise of "vanity metrics" to focus on lean KPIs – the essential, actionable metrics that truly matter for driving business growth. We'll explore how to identify, track, and report on these key performance indicators efficiently, ensuring every piece of data collection directly correlates to strategic decision-making and tangible ROI. This keynote will equip you with a framework for choosing KPIs that align with your product, marketing, and business objectives, even with limited tools and budgets. Learn to leverage existing data sources, prioritize metrics that demonstrate PMM value, and communicate your contributions effectively to leadership. Discover how focusing on "measuring what matters" not only optimizes your efforts but also amplifies your strategic influence within the organization. Key learnings: - Define and prioritize lean KPIs that directly link to product adoption, revenue, and customer retention, avoiding data overload. - Utilize existing internal data and cost-effective tools to track essential metrics, maximizing insight with minimal resource expenditure. - Effectively communicate PMM impact and ROI to stakeholders by focusing on actionable KPIs that tell a clear story of value creation.