Global B2B SaaS Product Marketing Leader with a unique blend of product marketing, lifecycle marketing, customer marketing, and retention expertise — spanning both product-led (PLG) and sales-led motions. I’ve helped B2B SaaS companies like Hootsuite, Certn and Uberall drive revenue growth by increasing acquisition, product adoption and retention. I'm customer-obsessed and believe that great marketing starts with listening — to customers, to sales, and to the market. I am passionate about making tech products easier to understand and adopt — combining sales enablement and deep customer insight with lifecycle marketing and product engagement strategies.