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Savi
Chakraborty
Senior Manager, Strategic Initiatives
Dayforce
Savi leads product marketing for Flex Work at Dayforce. With over a decade of experience in leading product marketing and GTM for B2B technology products – she specializes in the "growth product marketing"- a rapidly evolving version of PMM that entails multi-channel execution on marketing & sales campaigns with an assigned revenue goal. One of the early members of Facebook India (now Meta), Savi started her career on the team that worked on growing the iconic Facebook Advertising platform in Asia-Pacific. Later, she went on to work for large organizations like Coursera, Hootsuite as well as smaller startups. She lives in Oakville with her two toddlers and one golden retriever, and identifies herself as a dog mom with human babies. Fun fact: Savi loves cooking and has a keen interest in food history. She makes her own spices from scratch and holds a self proclaimed certification in spice usage and benefits from across the world.
20 November 2024 15:45 - 16:15
PMM is the new growth marketer - Decoding the evolution of PMM into a growth leader.
Product marketers are no longer the just the owners of messaging, value props and positioning. Being a role that connects multiple functions, it was always debatable what KPIs a PMM would own and influence without having direct authority to make decisions. However, over the last few years, product marketing as a function has evolved significantly based on the business needs and now sits at an interesting junction of delivering revenue initiatives and product development, and being the one person who has the line of sight into different functions - the PMM has the necessary tools to steer the business in a quantifiable manner - just like a general manager. Join this session to learn: 1) Think like a GM and act like the PMM 2) How to build a PMM track record with supporting revenue KPIs to further your career 3) What it takes to be the growth leader and how you have to embrace it to stay relevant