12 November 2025 14:45 - 15:15
How to Be a Super IC - Building your own product marketing agent to accelerate and scale your impact.
The future of product marketing isn’t just about working harder — it’s about working smarter alongside AI. In this practical, hands-on session, we’ll explore how PMMs can build their own “AI agent” to automate, accelerate, and amplify their day-to-day impact. From research synthesis to messaging drafts and GTM planning, you’ll learn how to design intelligent workflows that free up your time for higher-value strategy and creativity. It’s the blueprint for becoming a true Super IC — scaling your output without sacrificing quality or focus.
Key learnings:
- How to design and train an AI “teammate” to handle key PMM workflows
- Practical examples of how AI can enhance research, messaging, and GTM execution
- How to balance automation with human judgment to maximize both efficiency and strategic impact
13 November 2025 09:45 - 10:30
Panel: What it means to be a PMM in an AI-first organization
AI-first is different from AI-enabled and the differentiation is critical when it comes to understanding the evolving PMM role. AI-enabled organizations are the ones who enhance processes or features, but aren't core to the business. Building and implementing AI chatbots to an existing customer support system. An AI-first enterprise is an organization that treats artificial intelligence as a foundational capability, not just a feature or add-on.It means AI shapes the company’s core strategy, operations, and products — from how decisions are made to how value is delivered to customers.
Today, we’ll explore what it really means to be a PMM in an AI-first organization — how the role is evolving, what new skills are needed, and how to balance innovation with responsibility.