20 November 2024 15:45 - 16:15
PMM is the new growth marketer - Decoding the evolution of PMM into a growth leader.
Product marketers are no longer the just the owners of messaging, value props and positioning. Being a role that connects multiple functions, it was always debatable what KPIs a PMM would own and influence without having direct authority to make decisions. However, over the last few years, product marketing as a function has evolved significantly based on the business needs and now sits at an interesting junction of delivering revenue initiatives and product development, and being the one person who has the line of sight into different functions - the PMM has the necessary tools to steer the business in a quantifiable manner - just like a general manager.
Join this session to learn:
1) Think like a GM and act like the PMM
2) How to build a PMM track record with supporting revenue KPIs to further your career
3) What it takes to be the growth leader and how you have to embrace it to stay relevant