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Savi
Chakraborty
Senior Product Marketing Lead
Twilio
Savi leads product marketing for Flex Work at Dayforce. With over a decade of experience in leading product marketing and GTM for B2B technology products – she specializes in the "growth product marketing"- a rapidly evolving version of PMM that entails multi-channel execution on marketing & sales campaigns with an assigned revenue goal. One of the early members of Facebook India (now Meta), Savi started her career on the team that worked on growing the iconic Facebook Advertising platform in Asia-Pacific. Later, she went on to work for large organizations like Coursera, Hootsuite as well as smaller startups. She lives in Oakville with her two toddlers and one golden retriever, and identifies herself as a dog mom with human babies. Fun fact: Savi loves cooking and has a keen interest in food history. She makes her own spices from scratch and holds a self proclaimed certification in spice usage and benefits from across the world.
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12 November 2025 14:45 - 15:15
How to Be a Super IC - Building your own product marketing agent to accelerate and scale your impact.
The future of product marketing isn’t just about working harder — it’s about working smarter alongside AI. In this practical, hands-on session, we’ll explore how PMMs can build their own “AI agent” to automate, accelerate, and amplify their day-to-day impact. From research synthesis to messaging drafts and GTM planning, you’ll learn how to design intelligent workflows that free up your time for higher-value strategy and creativity. It’s the blueprint for becoming a true Super IC — scaling your output without sacrificing quality or focus. Key learnings: - How to design and train an AI “teammate” to handle key PMM workflows - Practical examples of how AI can enhance research, messaging, and GTM execution - How to balance automation with human judgment to maximize both efficiency and strategic impact