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Savi
Chakraborty
Senior Product Marketing Lead
Twilio
Savi leads product marketing for Flex Work at Dayforce. With over a decade of experience in leading product marketing and GTM for B2B technology products – she specializes in the "growth product marketing"- a rapidly evolving version of PMM that entails multi-channel execution on marketing & sales campaigns with an assigned revenue goal. One of the early members of Facebook India (now Meta), Savi started her career on the team that worked on growing the iconic Facebook Advertising platform in Asia-Pacific. Later, she went on to work for large organizations like Coursera, Hootsuite as well as smaller startups. She lives in Oakville with her two toddlers and one golden retriever, and identifies herself as a dog mom with human babies. Fun fact: Savi loves cooking and has a keen interest in food history. She makes her own spices from scratch and holds a self proclaimed certification in spice usage and benefits from across the world.
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13 November 2025 12:15 - 12:45
Launch lean, win big: Crafting high-impact product launches with minimal budget
The success of a product launch isn't determined by the size of its budget, but by the intelligence of its strategy. This keynote will challenge the traditional notion that impactful launches require extensive resources, demonstrating how Product Marketing Managers can achieve significant market penetration and adoption with a lean, strategic approach. We'll explore how to ruthlessly prioritize activities, pinpoint the most effective channels, and create compelling narratives that resonate without breaking the bank. This session will equip you with a practical playbook for executing high-impact product launches that maximize ROI. You'll learn how to leverage internal assets, build powerful partnerships, and focus on key performance indicators that truly matter. Discover how to transform budgetary constraints into a catalyst for creativity and precision, ensuring your next launch is not just successful, but exceptionally efficient. Key learnings: - Develop a lean launch strategy that prioritizes high-impact activities and channels to maximize market penetration with minimal spend. - Identify and leverage existing internal resources and strategic partnerships to amplify launch efforts without increasing budget. - Focus on essential GTM metrics to effectively measure launch success and demonstrate clear ROI in a resource-constrained environment.