The success of a product launch isn't determined by the size of its budget, but by the intelligence of its strategy. This keynote will challenge the traditional notion that impactful launches require extensive resources, demonstrating how Product Marketing Managers can achieve significant market penetration and adoption with a lean, strategic approach. We'll explore how to ruthlessly prioritize activities, pinpoint the most effective channels, and create compelling narratives that resonate without breaking the bank. This session will equip you with a practical playbook for executing high-impact product launches that maximize ROI. You'll learn how to leverage internal assets, build powerful partnerships, and focus on key performance indicators that truly matter. Discover how to transform budgetary constraints into a catalyst for creativity and precision, ensuring your next launch is not just successful, but exceptionally efficient. Key learnings: - Develop a lean launch strategy that prioritizes high-impact activities and channels to maximize market penetration with minimal spend. - Identify and leverage existing internal resources and strategic partnerships to amplify launch efforts without increasing budget. - Focus on essential GTM metrics to effectively measure launch success and demonstrate clear ROI in a resource-constrained environment.