As AI changes the field of play; it can feel like a uncoordinated, messy scrum. For Product Marketing, positioned as the crucial lens through which customers understand value, this is our moment to manage the scrum and act as a strategic leader. Much like a rugby scrum half coordinating the players to drive the ball forward, we'll explore how PMMs can leverage AI tools to enhance agility, deepen customer intelligence, and accelerate content and GTM efforts. Learn to execute winning strategic plays, creating gaps and seizing opportunities to clearly articulate value, ensuring your team guides the company to score in this new era of AI-driven growth.