The most authentic and cost-effective way to scale your message is through the voices of your most passionate users. This keynote will reveal how Product Marketing Managers can strategically ignite and nurture community-led growth, transforming engaged users into powerful brand advocates. We'll explore practical, lean approaches to build, foster, and mobilize a vibrant community that organically amplifies your product's message, drives adoption, and fuels sustainable growth without relying on ever-increasing ad spend. This session will equip you with a blueprint for cultivating a thriving ecosystem of advocates. Learn how to identify your superfans, create valuable spaces for interaction, and empower your community members to become your most credible marketing force. Discover how PMMs can strategically contribute to, and benefit from, a strong community, turning genuine customer love into an unparalleled competitive advantage that extends your reach and impact far beyond your budget. Key learnings: - Develop strategies to identify, engage, and empower your most passionate customers to become authentic brand advocates. - Learn to build and nurture online communities that serve as powerful channels for organic message amplification and product adoption. - Discover how PMMs can leverage community-generated content and word-of-mouth to drive growth and reduce reliance on paid marketing channels.