Most PMM teams are stretched thin. Some are just one person doing it all. This session explores how AI can act as a true teammate — not by writing your content for you, but by doing the heavy lifting behind the scenes. Chirag shares how using AI the right way can speed up research, sharpen positioning, and streamline GTM execution without losing the human touch. Expect real examples, practical takeaways, and a few lessons learned from the trenches. What attendees will learn: - How AI can reduce research time from weeks to days by summarizing reports, calls, and RFPs - How to use AI to build and refine positioning and messaging frameworks - How custom GPTs can accelerate GTM asset creation while maintaining brand voice - Real examples of what an AI-assisted PMM workflow looks like from research to launch

This workshop takes everything from the talk and turns it into action. Chirag will show how he uses AI to make product marketing faster and smarter (from research and positioning to messaging and storytelling). Attendees will see real examples, follow along with live demos, and get the exact tools to build their own setup. It’s a practical, hands-on session made for PMMs who want to use AI the right way. What attendees will do: - Watch a live walkthrough of Chirag’s Positioning GPT and get the full prompt to build it themselves - Explore FigJam templates for the SPICED, Positioning, Messaging, Messaging Hierarchy, and Storytelling Frameworks, with both blank and completed versions - Get Google Doc or Notion templates containing Chirag’s exact prompts and setup instructions - Learn how to connect these frameworks into one working PMM process powered by AI

Welcome to day two of Product Marketing Summit Toronto. Today, we're shifting our focus from strategic foundations to AI-Powered Execution & Amplified Impact Through Advocacy. Yesterday, we set the groundwork for "doing more with less" through intelligent insights and lean strategies. Now, Day Two is all about putting those plans into action with maximum efficiency. We'll explore how to leverage cutting-edge AI tools, streamline your go-to-market efforts, optimize content strategies, and activate the powerful voices of your customers to achieve disproportionate results, even with limited resources.

As the summit draws to a close, it's time to pause and truly reflect on our core theme: "Doing More With Less." Throughout these two days, we've explored every facet of this challenge, from building lean strategic foundations and extracting intelligent insights to leveraging AI for powerful execution and amplifying our message through authentic advocacy. This session is your opportunity to synthesize these diverse learnings, connecting the dots between the tactical hacks and the overarching strategic shifts needed to thrive in a resource-constrained world.