With over 10 years in marketing, Chirag specializes in turning product marketing strategy into measurable business outcomes.With over 10 years in marketing, Chirag specializes in turning product marketing strategy into measurable business outcomes. His customer-first approach has driven a 36% increase in adoption of a key feature, 10% improvement in pipeline velocity, 8% lift in Customer Lifetime Value, and $37k in upsell revenue, alongside a 79% CSAT and 63 NPS. Outside of the day job, Chirag hosts the Product Marketing Breakdowns podcast, where top PMMs break down real examples of product marketing that worked and unpack why. He's also a volunteer with Arsenal Canada, helping grow the club's fanbase across the country.