Product marketers and enablement teams are often seen as separate entities, but successful collaboration is essential for driving revenue. This panel will explore strategies for building a strong partnership between product marketing and enablement, sharing practical tips and real-world examples to help you align your teams, improve sales efficiency, and ultimately achieve greater success. Key learnings will include: • Understand each other’s goals and challenges: Gain insights into the unique perspectives of product marketers and enablement teams to foster mutual respect and collaboration. • Build a shared language and metrics: Develop a common framework for measuring success and communicating effectively to ensure alignment and accountability. • Create a collaborative process: Establish efficient workflows and communication channels to streamline the development and distribution of sales enablement materials.

Win/loss analysis offers invaluable insights into customer perceptions, preferences, and decision-making processes. By meticulously analyzing these data points, businesses can identify gaps between their product positioning and customer expectations. This knowledge empowers organizations to make informed adjustments to their product messaging, features, and target market, ultimately optimizing product positioning for maximum impact and market penetration. Key learnings will include: - Identify Key Themes: Conduct a thorough analysis of win/loss data to pinpoint recurring themes and patterns related to product positioning, such as perceived strengths, weaknesses, and competitive advantages. - Refine Value Proposition: Based on the identified themes, refine your product's value proposition to align more closely with customer needs and desires. This may involve adjusting product messaging, highlighting specific features, or targeting a more focused customer segment. - Iterate and Measure: Implement the necessary changes to your product positioning and closely monitor their impact on sales, customer satisfaction, and market share. Use this feedback to iterate and further refine your positioning strategy over time.