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Chirag

Madhrani

Director of Product Marketing

Zafin

With over 10 years in marketing, Chirag specializes in turning product marketing strategy into measurable business outcomes.With over 10 years in marketing, Chirag specializes in turning product marketing strategy into measurable business outcomes. His customer-first approach has driven a 36% increase in adoption of a key feature, 10% improvement in pipeline velocity, 8% lift in Customer Lifetime Value, and $37k in upsell revenue, alongside a 79% CSAT and 63 NPS. Outside of the day job, Chirag hosts the Product Marketing Breakdowns podcast, where top PMMs break down real examples of product marketing that worked and unpack why. He's also a volunteer with Arsenal Canada, helping grow the club's fanbase across the country.

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12 November 2025 15:45 - 16:30

Workshop: Building Your AI-Powered PMM Workflow

This workshop takes everything from the talk and turns it into action. Chirag will show how he uses AI to make product marketing faster and smarter (from research and positioning to messaging and storytelling). Attendees will see real examples, follow along with live demos, and get the exact tools to build their own setup. It’s a practical, hands-on session made for PMMs who want to use AI the right way. What attendees will do: - Watch a live walkthrough of Chirag’s Positioning GPT and get the full prompt to build it themselves - Explore FigJam templates for the SPICED, Positioning, Messaging, Messaging Hierarchy, and Storytelling Frameworks, with both blank and completed versions - Get Google Doc or Notion templates containing Chirag’s exact prompts and setup instructions - Learn how to connect these frameworks into one working PMM process powered by AI