After 15+ years leading analytics, operations, and demand gen teams, Vladlena expanded my focus from marketing into AI product development. Why? Because she's seen GTM teams struggle with tools built by people who never had to hit a number. She cares less about vanity metrics and more about building systems that actually support revenue teams—from strategy to execution. Vladlena stepped into product while continuing to lead marketing because after implementing countless GTM tools, she kept running into the same frustrating patterns. When integrations broke promises, she built workarounds. When insights fell short of what teams actually needed, she found ways to get real answers—validated by the people whose quotas depended on them.