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Event starts in:

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until super early bird pricing ends

March 26, 2025
Paris

2024
full agenda

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What's on
Main stage
Workshop room
Expo hall
March 26
March 26
March 26
09:00
Expo hall
Registration and networking breakfast
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09:45
Main stage
Chairperson opening remarks
Anastasiia Shpiliak, Senior Product Marketing Manager, Decathlon Digital
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10:00
Main stage
Unveiling the art of strategic product narratives to take your business to the next level
Theresa Gschwandtner, Head of Product Marketing, Qonto
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10:30
Main stage
How artificial intelligence (AI) can boost go-to-market strategies
Sherry Kaoues, Go-to-Market Lead, Adobe
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11:00
Expo hall
Coffee break
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11:30
Main stage
Panel: How to price for growth and profitability
Marion Ravut, Head of Product Marketing, Yousign
Stass Pertsovskiy, Director of Product Marketing, Axway
Hortense Bouzoud, Head of Product Marketing, Thiga
Yannick Kpodar, Vice President of Marketing, Amenitiz
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12:15
Main stage
Hosted networking roundtables: Strategic problem solving
Carlota Guell, Senior Product Marketing Manager, Decathlon Outdoor
Aditi Trivedi, Product Marketing Manager, Revolut
Mohamed Zaghou, Director of Product Marketing, Cegid
Chloe Cucinotta, Director of Product Marketing, Docker
Ashutosh Vats, Product Marketing Lead, 3E
Sophie Peyrat-Forestier, Director of Product Marketing, Lucca
Charlotte Perret, Senior Product Marketing Manager, Lucca
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12:15
Workshop room
Workshop: Best practices exchange to quick start AI for product marketing
Kristina Rylova, Product Marketing Manager, Alan
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13:00
Expo hall
Networking lunch
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14:15
Main stage
How can a PMM contribute to a product-led growth (PLG) strategy
Mathieu Seguy, Product Marketing Expert, rocket.pm
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14:15
Workshop room
Workshop: Implementing a competitive intelligence strategy that significantly impacts your sales team's success
Lorette Gourlet, Competitive Intelligence & Product Enablement, Skello
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14:45
Main stage
How to put market intelligence back at the heart of your product strategy
Lucie Casamitjana, Head of Product Marketing & Enablement, Skello
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15:15
Expo hall
Coffee break
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15:30
Main stage
Fireside chat: How to be best friends with your product team
Christophe Borde, Director of Product Marketing, Microsoft
Vincent Pronier, Vice President & Global Head of Product Marketing, Sopra Banking Software
Julia Osseland, Global Director of Product Marketing & Enablement, CybelAngel
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16:00
Main stage
Building great goals with metrics that matter: A PMMs guide for OKR-setting and delivery
Thibault Oberlin, Senior Director of Product Marketing, PayFit
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16:30
Main stage
Chairperson closing remarks
Anastasiia Shpiliak, Senior Product Marketing Manager, Decathlon Digital
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16:45
Expo hall
Soirée: Sponsored by Sopra Banking Software
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Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for one day of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Paris
March 26, 2024

Register now

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