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Event starts in:
8

days :

4

: hours :

43

minutes

11

until early bird pricing ends

March 26, 2025
Salons De l'Averyon, 17 Rue de l'Aubrac
17 Rue de l'Aubrac
Paris

2025
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What's on
Product Marketing Summit
Sales Enablement Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Storytelling that sticks: Tailoring your message to your ideal customer profile
Theresa Gschwandtner, Head of Product Marketing, Qonto
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09:45
Main stage
The GTM playbook: Why perfecting Go-to-Market is a myth
Nol Gerritse, CMO Head of Marketing & Product EAA, Havaianas
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10:00
Podcast zone
PMM pulse: Live podcast zone
Chloé Girardin, Podcast host: LesMenueses
Carlota Guell, Senior Product Marketing Manager, Decathlon Outdoor
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10:15
Main stage
Empowering regional teams: Scaling flexibility, autonomy, and sales enablement across borders
Olivia Marien, Head of Product Marketing - Retail EMEA, Google
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Unlocking global markets through intelligence-driven thought leadership
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11:45
Main stage
Panel - Mastering prioritization & resource allocation: Staying aligned across multiple products in a fast-paced marketing team
Lina Wölm, Director of Product Marketing & Brand Communications, Shiftmove
Rahul Dabke, Senior Director of Product Marketing, EDB
Eugena Ossi, Head of Product Marketing, Back Market
Aurelien Blaha, Global GTM Director, Lectra
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11:45
Workshop room
Workshop: Finding your own product-market fit
Marion Darnet, Co-CEO, Pachamama
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12:30
Exhibition and networking
Networking lunch
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13:30
Main stage
The evolution of product marketing: Designing agile teams for rapid market response
Ana Serrano, Director of EMEA Product Marketing - Sales Cloud, Salesforce
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14:00
Main stage
Positioning for growth: How product marketing drives investor confidence, industry leadership, and customer-centric go-to-market strategies
Nirmal Krishnamoorthy, VP of Product Marketing, SKEEPERS
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14:00
Workshop room
Workshop: Building cohesive campaigns - A session on ensuring consistency across brand and product touchpoints.
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14:30
Main stage
AI-Driven product marketing at scale: Strategy, governance, and value creation
David Talaga, Director of Product Marketing, Collibra
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
Fireside chat - Navigating product marketing across sectors: Bridging growth strategies across industries
Anastasiia Shpiliak, Senior Product Marketing Manager, Decathlon Digital
Maria Tasso, Founder, SPRNT
Lucie Casamitjana, Head of Product Marketing & Enablement, Skello
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16:00
Main stage
PMM therapy: Sharing challenges & sparking solutions
Chloé Girardin, Podcast host: LesMenueses
Carlota Guell, Senior Product Marketing Manager, Decathlon Outdoor
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16:20
Main stage
Mastering stakeholder alignment: Matching PMM KPI's with impact across the customer journey
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16:50
Main stage
Chairperson closing remarks
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17:05
Exhibition and networking
Happy hour hosted by Product Marketing Alliance & Sales Enablement Collective
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Sales Enablement Summit
09:00
Sales Enablement Summit - Main stage
Chairperson opening remarks
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09:15
Sales Enablement Summit - Main stage
The blueprint to crafting an enablement function that is more than just sales training
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09:45
Sales Enablement Summit - Main stage
Panel: Transforming enablement into a strategic driver for organizational success
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11:00
Sales Enablement Summit - Main stage
Are you training for the entire buyer journey? Here’s why you should be
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11:30
Sales Enablement Summit - Main stage
The art of seduction in sales: Captivating clients through tailored training
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13:30
Sales Enablement Summit - Main stage
Networking roundtables: Navigating the sales enablement landscape
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14:15
Sales Enablement Summit - Main stage
Proving the power of enablement: Measuring impact and ROI
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14:45
Sales Enablement Summit - Main stage
Mastering objection handling with effective sales coaching
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15:45
Sales Enablement Summit - Main stage
Leveraging AI as a catalyst for shorter sales cycles and smarter selling
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16:15
Sales Enablement Summit - Main stage
Fireside chat: Building bridges across teams to fuel enablement excellence
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16:45
Sales Enablement Summit - Main stage
Closing discussions and remarks
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Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for one day of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Paris
March 26, 2025

Register now

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