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Lina

Wölm

Director of Product Marketing & Brand Communications

Shiftmove

Lina Wölm is an experienced marketing and communications expert with over 18 years of cross-disciplinary experience in strategic communications, brand building and public affairs. She has a strong track record working with dynamic, international tech companies like Shiftmove, Zolar, and Plista. Since November 2023 Lina has been the Director of Brand Communications & Product Marketing at Shiftmove. In this role, she oversees the strategic brand positioning of the Berlin-based SaaS company, formed through the 2023 merger of market leaders Avrios and Vimcar. Lina plays a pivotal role in shaping the company's brand identity and driving the market positioning of its Fleet-Tech solutions. From 2019 to 2023, Lina was Vice President of Marketing & Communications at Zolar, a green tech start-up in the solar energy sector. There, she led the development of the B2C brand, aimed at creating a carbon-neutral future through renewable energy solutions. By integrating marketing, sales, and product management, she laid the foundation for the start-up’s sustainable growth, significantly enhancing its market presence following several multi-million euro funding rounds.

26 March 2024 11:30 - 12:15

Panel - Mastering prioritization & resource allocation: Staying aligned across multiple products in a fast-paced marketing team

In the fast-paced world of product marketing, effective prioritization and resource allocation are essential for maximizing impact across multiple products. This session will cover key strategies and frameworks to help marketing teams stay aligned while juggling competing priorities. What attendees will learn: - Assessing Product Performance: Techniques for evaluating product success and market demands. - Allocating Resources: How to make informed decisions on where to focus efforts based on team capacity and market needs. - Prioritization Frameworks: Tools to help establish frameworks that enhance efficiency and drive results. - Facilitating Transparent Communication: Methods for ensuring clear and open communication within marketing teams. - Fostering Collaboration and Accountability: Creating a culture that encourages collaboration and holds teams accountable. Through real-world examples and interactive discussions, you will gain actionable insights on how to prioritize effectively, optimize resources, and stay agile in a multi-product environment. Join us to discover how to navigate the complexities of product marketing and ensure your team remains aligned and poised for growth.