26 March 2024 14:00 - 14:30
Workshop: Building cohesive campaigns - A session on ensuring consistency across brand and product touchpoints.
In this interactive workshop, Lucie and Aymeric J., experienced leaders in branding and product design, will guide participants through a hands-on exercise to align brand values with product narratives. This session focuses on breaking down silos between branding and product teams to foster cross-functional collaboration and create cohesive campaigns that resonate across all touchpoints.
Attendees will learn practical strategies to:
- Map brand identity to product messaging.
- Build a unified approach to storytelling that reflects shared goals.
- Drive consistency across marketing, design, and product initiatives.
By the end of the workshop, participants will walk away with actionable frameworks and real-world insights to strengthen the connection between their brand’s values and their product's voice. Perfect for marketers, product teams, and designers seeking alignment and impact.