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Aymeric
Joubert
Head of Design & Brand
Skello
Aymeric J. is a seasoned design leader and brand strategist with over a decade of experience shaping compelling user experiences and innovative brand identities. As the Head of Design & Brand at Skello, Aymeric leads a multidisciplinary team to elevate brand positioning, ensure cohesive design strategies, and drive impactful user engagement. Previously, Aymeric held leadership roles at companies such as Frichti, where he served as Head of Product Design, and Meetic, where he contributed as a Senior Product Designer, enhancing product experiences for millions of users. His early career includes co-founding Puuulp SAS, where he leveraged his entrepreneurial and creative expertise as Creative Director, and leading design projects as a Senior Art Director at Agence Babel. Based in the Greater Paris Metropolitan Region, Aymeric thrives at the intersection of design, innovation, and storytelling. He is passionate about creating user-centric solutions that drive business growth while building meaningful connections with audiences.
26 March 2024 14:00 - 14:30
Workshop: Building cohesive campaigns - A session on ensuring consistency across brand and product touchpoints.
In this interactive workshop, Lucie and Aymeric J., experienced leaders in branding and product design, will guide participants through a hands-on exercise to align brand values with product narratives. This session focuses on breaking down silos between branding and product teams to foster cross-functional collaboration and create cohesive campaigns that resonate across all touchpoints. Attendees will learn practical strategies to: - Map brand identity to product messaging. - Build a unified approach to storytelling that reflects shared goals. - Drive consistency across marketing, design, and product initiatives. By the end of the workshop, participants will walk away with actionable frameworks and real-world insights to strengthen the connection between their brand’s values and their product's voice. Perfect for marketers, product teams, and designers seeking alignment and impact.