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Eugena

Ossi

Head of Product Marketing

Back Market

Eugena Ossi is a seasoned marketing leader with a unique blend of expertise in product marketing, content strategy, and user experience design. Currently serving as the Head of Product Marketing, Global at Back Market, Eugena brings over a decade of experience driving strategic marketing initiatives at the intersection of technology, design, and brand storytelling. Eugena's career has spanned key roles, including Head of Content & Editorial and Lead UX Content Designer at Back Market, where she successfully led global content strategies, helping to position the brand as a leader in the circular economy. Prior to her time at Back Market, she served as UX/UI Director at WordAppeal, a premier content agency, where she worked with top-tier global clients like LVMH, Air France, and Salesforce. With an MFA in Design and Technology from Parsons School of Design and a B.A. in International Relations from Boston University, Eugena’s work merges creative vision with data-driven insights. She’s passionate about crafting compelling narratives that resonate across industries and markets, pushing boundaries in both design and marketing to foster innovation and growth.

26 March 2024 11:30 - 12:15

Panel - Mastering prioritization & resource allocation: Staying aligned across multiple products in a fast-paced marketing team

In the fast-paced world of product marketing, effective prioritization and resource allocation are essential for maximizing impact across multiple products. This session will cover key strategies and frameworks to help marketing teams stay aligned while juggling competing priorities. What attendees will learn: - Assessing Product Performance: Techniques for evaluating product success and market demands. - Allocating Resources: How to make informed decisions on where to focus efforts based on team capacity and market needs. - Prioritization Frameworks: Tools to help establish frameworks that enhance efficiency and drive results. - Facilitating Transparent Communication: Methods for ensuring clear and open communication within marketing teams. - Fostering Collaboration and Accountability: Creating a culture that encourages collaboration and holds teams accountable. Through real-world examples and interactive discussions, you will gain actionable insights on how to prioritize effectively, optimize resources, and stay agile in a multi-product environment. Join us to discover how to navigate the complexities of product marketing and ensure your team remains aligned and poised for growth.