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Ania
Zahi
Senior Product Marketing Manager, GTM
Adobe
Based in Paris, Ania Zahi is a Product Marketing Manager for Adobe, driving go-to-market strategies focused on marketing automation in the EMEA regions. Prior to Adobe, Ania had worked for 8 years in digital marketing across EMEA and APAC creating strategic insights and designing Web go-to-market plans in fast moving environments.
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26 March 2024 09:15 - 09:30
Chairperson opening remarks
Welcome to the ultimate PMM learning experience! We'll kick things off with a brief icebreaker to help you connect with fellow attendees, followed by valuable insights from our product marketing experts as they share their knowledge and answer your questions.
26 March 2024 16:45 - 16:50
Chairperson closing remarks
You'll round up all the key takeaways from each talk and walk into happy hour with a notepad load of new ideas.
26 March 2024 16:00 - 16:30
The content connection: Driving impact across PMM & sales enablement
Content is the critical link between Product Marketing and Sales Enablement—yet too often, teams operate in silos, leading to inefficiencies, misalignment, and missed opportunities. This interactive roundtable brings together PMM and Sales Enablement professionals to break down barriers, share challenges, and collaborate on solutions for a unified content strategy. What to Expect: - Engaging discussions on common content challenges and best practices. - Actionable insights from peers on aligning messaging, distribution, and measurement. - New connections with cross-functional professionals tackling similar issues. Join us to explore how content can drive deeper alignment, greater efficiency, and stronger business impact. Walk away with fresh ideas to optimize your content strategy—and continue the conversation over happy hour!