Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Anastasiia
Shpiliak
Senior Product Marketing Manager
Decathlon Digital
Anastasiia is currently a Senior PMM at Decathlon, the world's largest sports retailer. She’s working on the in-store retail experience digitalisation and providing omnichannel experiences to Decathlon customers across 70 countries. As a Product Marketing Alliance Ambassador in Paris, Anastasiia organizes online and offline meetups, to bring the Parisian PMM community closer and facilitate experience sharing. She previously worked in product and digital marketing in the tech and e-commerce industries in Paris and Kyiv.
26 March 2024 14:00 - 14:45
Panel - Navigating product marketing across sectors: Bridging growth strategies across industries
Product marketing plays a crucial role in driving success, but approaches vary significantly between large enterprises and startups. This session will explore the distinct challenges and opportunities in each environment. Key takeaways: - Organizational Structure & Resources: How these factors shape product marketing in both large and small companies. - Strategy Differences: Key variations in strategy, customer engagement, and team collaboration. Adapting Skills & Methodologies: How to tailor your approach to thrive in your company’s context. - Case Studies & Best Practices: Real-world examples to uncover effective practices in startups and enterprises. Join us to explore whether product marketing is the same job across different organizations or requires a unique approach for success.