Product marketing plays a crucial role in driving success, but approaches vary significantly between large enterprises and startups. This session will explore the distinct challenges and opportunities in each environment. Key takeaways: - Organizational Structure & Resources: How these factors shape product marketing in both large and small companies. - Strategy Differences: Key variations in strategy, customer engagement, and team collaboration. Adapting Skills & Methodologies: How to tailor your approach to thrive in your company’s context. - Case Studies & Best Practices: Real-world examples to uncover effective practices in startups and enterprises. Join us to explore whether product marketing is the same job across different organizations or requires a unique approach for success.

In this interactive workshop, Lucie and Aymeric J., experienced leaders in branding and product design, will guide participants through a hands-on exercise to align brand values with product narratives. This session focuses on breaking down silos between branding and product teams to foster cross-functional collaboration and create cohesive campaigns that resonate across all touchpoints. Attendees will learn practical strategies to: - Map brand identity to product messaging. - Build a unified approach to storytelling that reflects shared goals. - Drive consistency across marketing, design, and product initiatives. By the end of the workshop, participants will walk away with actionable frameworks and real-world insights to strengthen the connection between their brand’s values and their product's voice. Perfect for marketers, product teams, and designers seeking alignment and impact.