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Carlota
Guell
Senior Product Marketing Manager
Decathlon Outdoor
Decathlon Outdoor is a mobile application developed by Decathlon to inspire and enable people to fully experience the wonders of the great outdoors in France, by proposing hiking and biking itineraries guided by the app and created by the community. Carlota is a product marketing professional with over 6 years of experience in both B2C and B2B sectors, working for physical and digital products. Her passion for adventure and the outdoors led her to join Decathlon Outdoor as their first PMM, where she is committed to accelerating growth and expanding into new geographies. Carlota is passionate about the PMM discipline, that's why she has launched the first Podcast focused on Product Marketing in France.
26 March 2024 16:15 - 16:45
PMM therapy: Sharing challenges & sparking solutions
Join us for PMM Therapy: Sharing Challenges, Sparking Solutions, an interactive live podcast session where the voices of the Product Marketing community take center stage. Join Chloé, host of the podcast Les Meneuses, who is dedicated to amplifying the voices of women in tech & Carlota, host of Product Marketing Stories, who brings a wealth of B2B and B2C experience from industries like fintech and outdoor goods. This session creates a unique platform for attendees to share their own experiences, tackle common challenges, and uncover practical insights that drive meaningful results. With a focus on fostering collaboration and authentic dialogue, this session encourages participants to connect, contribute, and grow together. From navigating cross-functional alignment to perfecting messaging strategies, we'll explore the issues that matter most to PMMs today. Plus, we'll handle the recording logistics to ensure a seamless experience—allowing you to focus on engaging, learning, and leaving with actionable takeaways. Be part of the conversation that strengthens the PMM community and builds a foundation for ongoing support and innovation.
26 March 2024 10:00 - 15:00
PMM pulse: Live podcast zone
This vibrant hub will capture the energy of the event with a series of engaging, real-time conversations. Over the course of the day, Chloé and Carlota will conduct insightful interviews with speakers, attendees, and partners, distilling the most impactful moments and key takeaways from the sessions. Here’s what you can expect: - Interviews with Expert Speakers: Deep dives into their sessions, ideas, and insights. - Attendee Spotlights: Live conversations with fellow PMMs about what they're learning and experiencing. - Partner Perspectives: Discussions with event partners on the latest trends and innovations in product marketing. Guided by Chloé's passion for fostering inclusion and Carlota's global expertise in product marketing, the station will offer a diverse mix of perspectives and actionable insights. Their authentic conversations will share untold stories from the PMM community, providing a platform for you to hear what’s shaping the future of the field. Equipped with cutting-edge tech and a visually striking branded backdrop, this is your chance to amplify your voice, connect with thought leaders, and create shareable content that resonates far beyond the event. Recordings will be available post-event so you can extend the reach of your insights. Don’t miss out—join us at the pulse of product marketing innovation!