Lorenza is a Product Marketing professional with over 10 years of experience. After starting her career in Strategy consulting at Bain & Company, she stepped into the Tech space by joining AdTech unicorn Criteo, and later found her path in Product Marketing at Aircall. Among Product Marketing’s wide breadth of responsibilities, she is passionate about using her previous experience as a consultant to influence the product strategy and roadmap, gathering market, competitor and customer research, and leading PMM teams through the launch of innovative tech products.