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Olivia
Marien
Head of Product Marketing - Retail EMEA
Google
With over 10 years of experience in the digital and e-commerce industry, Olivia is a seasoned leader in Product Marketing, go-to-market strategy and product commercialization for Google's Retail ads products in EMEA. Olivia manages cross-functional projects in a fast-paced matrixed and international environment. She is adept at managing and influencing executive stakeholders, leading quarterly business reviews, and developing strategic plans to drive product adoption and revenue growth across EMEA markets. She leads and grows a multicultural team of junior and senior leads who are responsible for the launch and adoption of Retail products and features across EMEA markets. Passionate about the tech industry and sustainability, Olivia recently completed the Business Sustainability Management course from Cambridge University.
26 March 2024 10:30 - 11:00
Empowering regional teams: Scaling flexibility, autonomy, and sales enablement across borders
In an increasingly globalized market, empowering regional teams is key to driving sales success and fostering local engagement. This session will delve into the strategies for scaling flexibility and autonomy within regional sales teams while ensuring alignment with overarching business goals. Attendees will explore best practices for enabling sales teams across borders, from tailoring sales enablement resources to fit local markets to cultivating a culture of trust and empowerment. Participants will gain insights into effective communication techniques, the importance of local market knowledge, and how to leverage technology to enhance collaboration. Join us to learn how to create an agile, empowered sales organization that can respond swiftly to market dynamics, ultimately leading to improved performance and customer satisfaction.