Samuel Winderö is a strategic and people-driven marketing leader passionate about creating impactful strategies that combine innovation, communication, and branding. As the Global Marketing Director at Avinode Group, he drives transformative solutions for business aviation professionals, streamlining workflows and enabling seamless operations from sourcing aircraft availability to takeoff readiness. With experience spanning prominent organizations like Telia Company, Publicis Groupe, and SEB, Samuel has honed expertise in marketing, leadership, and change management. His commitment to development and innovation fuels his drive to optimize processes and create lasting value. Samuel's leadership style is rooted in fostering collaboration, empowering teams, and aligning creativity with business goals. He believes in the power of honest and strategic communication, emphasizing the importance of customer experience in building successful brands. When he's not crafting strategies or leading teams, Samuel shares insights on marketing, leadership, and social justice, reflecting his mantra of equality and progress.