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Samuel

Winderö

Global Director of Marketing & Communication

Avinode Group

Samuel Winderö is a strategic and people-driven marketing leader passionate about creating impactful strategies that combine innovation, communication, and branding. As the Global Marketing Director at Avinode Group, he drives transformative solutions for business aviation professionals, streamlining workflows and enabling seamless operations from sourcing aircraft availability to takeoff readiness. With experience spanning prominent organizations like Telia Company, Publicis Groupe, and SEB, Samuel has honed expertise in marketing, leadership, and change management. His commitment to development and innovation fuels his drive to optimize processes and create lasting value. Samuel's leadership style is rooted in fostering collaboration, empowering teams, and aligning creativity with business goals. He believes in the power of honest and strategic communication, emphasizing the importance of customer experience in building successful brands. When he's not crafting strategies or leading teams, Samuel shares insights on marketing, leadership, and social justice, reflecting his mantra of equality and progress.

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26 March 2024 11:00 - 11:45

Panel - Mastering prioritization & resource allocation: Staying aligned across multiple products in a fast-paced marketing team

In the fast-paced world of product marketing, effective prioritization and resource allocation are essential for maximizing impact across multiple products. This session will cover key strategies and frameworks to help marketing teams stay aligned while juggling competing priorities. What attendees will learn: - Assessing Product Performance: Techniques for evaluating product success and market demands. - Allocating Resources: How to make informed decisions on where to focus efforts based on team capacity and market needs. - Prioritization Frameworks: Tools to help establish frameworks that enhance efficiency and drive results. - Facilitating Transparent Communication: Methods for ensuring clear and open communication within marketing teams. - Fostering Collaboration and Accountability: Creating a culture that encourages collaboration and holds teams accountable. Through real-world examples and interactive discussions, you will gain actionable insights on how to prioritize effectively, optimize resources, and stay agile in a multi-product environment. Join us to discover how to navigate the complexities of product marketing and ensure your team remains aligned and poised for growth.