Product marketing plays a crucial role in driving success, but approaches vary significantly between large enterprises and startups. This session will explore the distinct challenges and opportunities in each environment. Key takeaways: - Organizational Structure & Resources: How these factors shape product marketing in both large and small companies. - Strategy Differences: Key variations in strategy, customer engagement, and team collaboration. Adapting Skills & Methodologies: How to tailor your approach to thrive in your company’s context. - Case Studies & Best Practices: Real-world examples to uncover effective practices in startups and enterprises. Join us to explore whether product marketing is the same job across different organizations or requires a unique approach for success.