Speakers Agenda Why attend Partners Venue

Locations ▼

Request to partner

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Aurelien

Blaha

Global GTM Director

Lectra

Aurelien is a 19-year seasoned professional at the crossroads of marketing and technology, with 16 years of hands-on experience in B2B SaaS marketing across diverse verticals including martech, adtech, construction tech, manufacturing, and fashion tech. With 12 years of experience managing global teams, he has developed a deep understanding of both the strategic and operational sides of marketing. As a tech-savvy, insight-driven B2B marketer, Aurelien has hands-on experience in a variety of domains including revenue marketing, marketing operations, product marketing, field marketing, corporate marketing, communications & PR, and analyst relations. He has a strong track record of driving results across these areas, leveraging both data and creativity to deliver impactful marketing strategies. Aurelien is also PMA Leadership certified since 2021, further reinforcing his commitment to leadership and excellence in the product marketing field.

26 March 2024 11:30 - 12:15

Panel - Mastering prioritization & resource allocation: Staying aligned across multiple products in a fast-paced marketing team

In the fast-paced world of product marketing, effective prioritization and resource allocation are essential for maximizing impact across multiple products. This session will cover key strategies and frameworks to help marketing teams stay aligned while juggling competing priorities. What attendees will learn: - Assessing Product Performance: Techniques for evaluating product success and market demands. - Allocating Resources: How to make informed decisions on where to focus efforts based on team capacity and market needs. - Prioritization Frameworks: Tools to help establish frameworks that enhance efficiency and drive results. - Facilitating Transparent Communication: Methods for ensuring clear and open communication within marketing teams. - Fostering Collaboration and Accountability: Creating a culture that encourages collaboration and holds teams accountable. Through real-world examples and interactive discussions, you will gain actionable insights on how to prioritize effectively, optimize resources, and stay agile in a multi-product environment. Join us to discover how to navigate the complexities of product marketing and ensure your team remains aligned and poised for growth.