Too many Product Marketing teams operate launch to launch—supporting releases, creating enablement, and reacting to requests—without connecting those moments into a broader growth strategy. Drawing on experience building Product Marketing functions in SaaS organizations, this session explores how PMM can create a more continuous GTM operating model spanning product innovation, net-new acquisition, implementation, onboarding, adoption, expansion, renewal, and customer feedback. Attendees will learn how to shift from release-driven execution to a connected GTM motion that aligns Product, Marketing, Sales, Customer Success, and customers around sustained business outcomes.