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Jennifer
Jones
Director of Product Marketing & GTM
Lightcast
Jennifer Jones is a Product Marketing and GTM leader with deep experience building and scaling product marketing teams across every stage of growth—from startups and scale-ups to large organizations navigating acquisition, merger, and portfolio transformation. Across B2B SaaS, HRTech, EdTech, and cybersecurity, she has built PMM functions and shaped go-to-market strategy for organizations including Lightcast, Degreed, Skillsoft, Center for Creative Leadership, and Thought Industries. She brings a builder’s perspective to Product Marketing, focused on creating the clarity, alignment, and GTM discipline organizations need to navigate growth and transformation.
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27 October 2026 13:45 - 14:45
Networking roundtables: Getting recognized as a strategic PMM
In this session 5 unique discussions are happening concurrently. Find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Lost in translation: How to make your positioning travel with Roxanne Leslie, CVS Health 2. Customer feedback is a GTM motion: Closing the loop between market, customer, and innovation with Jennifer Jones, Lightcast 3. Managing Up: Influencing strong personalities in the C-Suite 4. Owning the roadmap conversation: Influencing product without direct authority 5. Portfolio PMM: Stitching products together without losing each one's edge
28 October 2026 13:30 - 14:00
Making product marketing matter: From activity to business outcomes
Product Marketing is increasingly being held accountable for business results, yet connecting PMM’s work to measurable outcomes can still be difficult when the function is measured primarily by launches, deliverables, and activity. This session explores how Product Marketing can extend its impact across the customer lifecycle—driving sharper market focus, stronger differentiation, more effective revenue motions, greater adoption, and improved retention and expansion. Attendees will leave with practical ways to link PMM priorities and decisions to measurable outcomes—and demonstrate Product Marketing’s impact as a strategic growth driver across the customer lifecycle.