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Eric
Lessard
Senior Director of Product Marketing
Salesforce
Eric Lessard is a Director of Product Marketing at Salesforce focused on go-to-market execution and industry solutions marketing as part of Commerce Cloud. Eric has over a decade of experience in high-tech marketing serving in field, product, enablement, and content roles in both EMEA and US. Eric holds a BS from Fairfield University and MBA from Babson College.
03 October 2024 09:30 - 10:00
The PMMs essential guide to mastering metrics and reporting
You'll uncover the fundamentals of setting meaningful metrics that align with your business objectives. Learn how to identify essential KPIs, establish data collection methods, and ensure data accuracy and reliability. You'll delve into best practices for data analysis and visualization. Discover how to transform raw data into clear, actionable insights that can inform strategy and decision-making. Explore various tools and techniques for creating impactful reports that communicate results effectively to key stakeholders. By the end of this session, you'll have the knowledge and skills to implement robust metrics and reporting practices that enhance your organization's performance and support continuous improvement.