Product Marketers spend countless hours researching customers, building personas, and tailoring messaging to different audiences. Then we return to the office and hand the same 55-page messaging document we worked hard on to Product Management, Sales Enablement, Demand Generation, and Customer Marketing, expecting everyone to use it in exactly the same way. The most influential PMMs understand that every cross-functional partner has different goals, priorities, fears, and even a different language. Join Sam & learn how to apply Product Marketing principles internally by understanding your cross-functional audiences and delivering what each team actually needs to succeed. Key takeaways: - Learn how to build internal personas for Product, Marketing, Sales, and Customer Success using the same techniques you already use for external buyers. - Understand the goals, KPIs, psychology, FUD dissection, and lexicon that drive each cross-functional team's decisions. - Apply the Change Your Hat™ framework to tailor your communication, influence stakeholders, and build stronger cross-functional partnerships. - Replace generic messaging documents with practical assets, including narrative tables, ranked persona insights, and content maps that people will actually use. - Leave with repeatable templates and frameworks you can apply on Monday morning to increase adoption of your work and elevate the strategic impact of Product Marketing.