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Eran
Kinsbruner
VP, Product Marketing
Checkmarx
Eran Kinsbruner is VP of Product Marketing at Checkmarx, with deep expertise across B2B SaaS, AI, observability, DevOps, and software quality. He is a recognized thought leader, board advisor to stealth-stage companies, researcher, inventor, and best-selling author of four books focused on software testing and development. Eran has a proven track record of driving end-to-end go-to-market strategies, spanning product positioning, thought leadership, brand development, and cross-functional leadership. His work focuses on building high-value, competitive products that translate into measurable market impact. He is the author of The Digital Quality Handbook, Continuous Testing for DevOps Professionals, Accelerating Software Quality in DevOps using AI and ML, and A Frontend Web Developer’s Guide to Testing. Eran is a PMA ambassador and one of the top 100 PMM influencers for 2024, 2025.
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27 October 2026 09:15 - 10:00
Ctrl+alt+scale: Engineering a PMM AI operating system
The AI Operating System market is valued at $16.7 billion in 2026 and is projected to hit $107.6 billion by 2033. This 6x jump in just 7 years is a clear sign that product marketing is being rebuilt from the ground up, and the only question left is whether your team is engineering that system or getting replaced by it. Join Eran as he shows you how to engineer your own AI operating system: the core pillars it needs, the foundation to build it on, and the maintenance habits that keep it running as your team, tools, and market shift. Key takeaways: - The core pillars every PMM AI operating system needs to function at scale - How to build your foundation using Claude basics — no engineering background required - A practical maintenance routine (skills, .md files) that keeps your AI OS from decaying into stale, unreliable outputs - How to apply the PMM AI OS to messaging, value frameworks, content assets, competitive battle cards, web copy, and event booth messaging