Most personas are built once, based on a handful of interviews, and then treated as gospel for the next three years... even as the market, the buyer, and the product all change underneath them. Join Jeff as he walks through how SmartBear replaced that guesswork with an AI-driven process: pulling together a real corpus of customer data, querying it for patterns no single interview would ever surface, and turning those insights into persona cards the whole GTM team actually uses. Key takeaways: - The old way vs. the new way of building a persona data corpus, and what actually changed - How to query customer data for insights that go beyond gut feel or anecdote - A practical framework for turning raw insights into persona cards your team will actually use - How to spot when your existing personas have gone stale, and what replacing them with AI looks like in practice