Just 4% of product marketers say their stakeholders fully understand what product marketing actually does, according to PMA's State of Product Marketing Report, which means most PMMs are fighting for clarity on their own turf every single day. This panel puts that fight center stage: PMM leaders from different industries and team structures go head-to-head on what product marketing should own, what it shouldn't, and where the lines actually get drawn when priorities collide. Expect real disagreement, real examples, and a sharper answer to the question every PMM has asked at least once: is this actually my job? Key takeaways: - A practical framework for deciding what PMM should own vs. hand off, based on team size, maturity, and company stage - How to defend your remit in the room without it turning into a turf war - Where PMM ownership boundaries most often break down, and how to fix it before it costs you credibility - Real examples of what happens, good and bad, when ownership is left undefined