What happens when a product launch is global, the timeline suddenly shrinks, the market keeps shifting, and every channel needs to move at once? This session offers a high-level look at how product marketers can lead a fast-moving PLG launch from strategy through execution, without the luxury of perfect information, stable priorities, or extra time. We’ll explore how you can connect positioning, in-product experiences, lifecycle marketing, content, sales enablement, and regional activation into one coordinated launch motion. We’ll also unpack the stakeholder-management practices that help global and cross-functional teams make decisions quickly, stay aligned, and keep momentum when the plan changes. You will leave with practical frameworks for planning a launch timeline, clarifying ownership, managing risk, and building feedback loops that turn volatility into momentum.