How many times have you spent weeks building battlecards for your sales team, only to watch them go obsolete a few weeks later? New entrants show up faster than you can track them — acquisitions, product pivots, market shifts, and AI-driven development are all speeding up how fast competitors launch new products and features. No matter your industry, you can build an AI competitive agent that gives your sales team a daily update and lets them ask the competitive questions they need answered most, right in the middle of a prospecting call or a deal. We'll use Slack and Claude as our example, but you can build this with whatever AI and internal platforms you've already got. No technical skills required. Key Takeaways: - Best practices for scoping the type of agent you need - The technical steps to work with IT to build it — Claude + Slack as our example - How to apply the competitive frameworks you already use, so the bot knows what to look for, how to analyze it, and what to return - How to make sure this isn't just website scraping full of hallucinations and irrelevant facts — and how to keep your agent in good shape so it thinks like a product marketer doing competitive analysis