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Ali
Hanyaloglu
Vice President of Product Marketing
Showpad
Ali has been in product marketing for the last 15 years at leading tech companies including Adobe, Criteo, and Akeneo. Today, he is honored to be a three-time PMA Top 100 Product Marketing Influencer, and leads the product marketing and solutions teams at Amplience, enabling him to share his passion for modern experience technologies and storytelling techniques. Prior to discovering that his career path lay in being a product marketer, Ali was a solutions engineer, business development manager, and field marketer. He has a Masters Degree in Chemical Engineering from University College London…where he was bitten by the tech bug. Although originally from the UK, he now calls Massachusetts home. You will often find him behind a camera and lens or reorganizing his record collection: he firmly believes there is no such thing as having too many of those.
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27 October 2026 09:00 - 09:15
Opening remarks
Join us as our fantastic chairperson opens the day at Product Marketing Summit Boston. We begin with an introduction to the day and a short ice-breaker session to understand your goals, challenges and motivations for joining us today.
27 October 2026 16:15 - 16:55
Interactive session | PMM group therapy: Help & advice from peers who get it
Did product ship a feature that’s technically impressive, but ignores the customer pain points you actually hear every day? Did sales ignore the enablement you spent weeks on and default to promising features that aren’t, and never were, on the roadmap? Are you being asked to expand your remit but know that's code for "fix everyone else's mess"? If any of those landed, you’re not alone. Everyone at PMM Summit Boston is dealing with different versions of the same reality: high expectations, low authority, and very little space to talk honestly about what’s not working. Product marketing isn’t a role that works in isolation, so why should we try to solve these problems alone? This is your chance to get practical advice from people who genuinely understand the job and work through it together. What to expect: - Submit your real PMM challenges anonymously, before and during the session. - A facilitator selects common or high-friction scenarios to unpack as a group. - Work together with your PMM community to find solutions as a group and leave with clarity, renewed confidence, and ideas you can actually act on.
27 October 2026 16:55 - 17:00
Closing remarks
Let's round out a fantastic content-filled day with a few words from our emcee, to sum up all of the amazing takeaways.
28 October 2026 09:00 - 09:15
Chairperson opening remarks
Welcome to day two of Product Marketing Summit Boston. Fresh off all the unforgettable insights from the day before, join us as our chairperson kicks off our final day.
28 October 2026 14:45 - 15:00
Chairperson closing remarks
We wrap up the day with our emcee, who will share final thoughts and highlight the standout moments and key takeaways from an incredible two days of content.