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October 29 & 30, 2025
The Westin Copley Place
10 Huntington Avenue
Boston

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What's on
October 29
October 30
October 29
October 29
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
State of product marketing: Cut the noise, drive results
Randy Wambold, VP of Product Marketing, Lumeris
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09:45
Main stage
Measuring the Unmeasurable: The Evolving Science of Product Marketing Metrics - abstract in my emails
Madhup Mishra, Senior Vice President of Product Marketing, SmartBear
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10:15
Main stage
You bought the win-loss tool. Now what? Turning interviews into action
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Fireside - Marketing vs product marketing: Friend, foe or just wildly misunderstood?
Clara Vals Moreno, Fractional CMO for Tech & SaaS Companies, Factorial
Casey Pickering, Director of Product Marketing, Copyright Clearance Center
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11:45
Main stage
Messaging for the moment of doubt: How to overcome buyer inertia
Marcus Andrews, Senior Director of Product Marketing, Pendo
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12:15
Exhibition and networking
Lunch break
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13:15
Exhibition and networking
Networking roundtable sessions
Vianney Lacroix, Product Marketing Manager, Mirakl
Raji Kaur, Global Head of Product Marketing, JPMorgan Chase & Co.
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13:15
Workshops
Workshop - Solo but not stuck: Thriving as a one-person product marketing team
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14:00
Main stage
Storytelling is not soft: How narrative drives influence alignment and revenue
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14:30
Exhibition and networking
Coffee break
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15:00
Main stage
Rearchitecting Growth: PMM Lessons from Transforming GTM Around a Platform Strategy
Jarrad Hubbard, Head of Product Marketing & Enablement, Incode
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15:30
Main stage
Panel - When to kill a launch: Hard calls and high stakes in product marketing
Lauren Taylor, Vice President of Product Marketing, HackerOne
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16:15
Main stage
Leading Change: How to successfully navigate new go-to-market strategies
Denise LaForgia, Director of Product Marketing, Coupa
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16:45
Main stage
Closing remarks
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17:00
Exhibition and networking
Happy hour
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October 30
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Personal branding for product marketers: Accelerating career growth and winning buy-in in 2026
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09:45
Main stage
Sales & product Marketing: The ultimate power couple (with baggage)
Erin Dorshorst, Senior Director of Portfolio Marketing, CCC Intelligent Solutions
Paula Griffin, VP of Product Marketing, JPMorgan Chase & Co.
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10:15
Main stage
Unlocking the future of product marketing: Leveraging data to drive strategic influence and growth
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10:45
Exhibition and networking
Coffee break
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11:15
Exhibition and networking
Networking Roundtables - Real challenges, smart solutions: Swap your toughest PMM stories
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11:15
Workshops
Own your future: Interactive strategies for PMM leaders ready to level up
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12:00
Main stage
The messaging and positioning playbook: How to cultivate a shared language
Katelyn Good, Head of Marketing, Computer Modelling Group
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Panel - Post-hype AI: Turning GPU spend into product ROI
Calvin Smith, Director of Product GTM, AI & Core Infrastructure, Oracle
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13:30
Workshops
Workshop - AI for competitive intelligence: Track, synthesize, and respond at speed
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14:15
Main stage
Fireside- The 2026 playbook: trends, insights, and strategies to own next year
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14:45
Main stage
Closing remarks
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Get tickets for
this year's summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Boston
October 29 - 30, 2025

Register now

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Westin Copley Place
The Westin Copley Place is a AAA Four-Diamond hotel situated in the celebrated Back Bay neighborhood of Boston.
10 Huntington Avenue
02116
Boston
United States

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