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October 02 & 03, 2025
The Westin Copley Place
10 Huntington Avenue
Boston

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What's on
October 3
October 4
October 3
October 3
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Amplience
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09:30
Main stage
The PMMs essential guide to mastering metrics and reporting
Eric Lessard, Senior Director of Product Marketing, Salesforce
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10:00
Main stage
Navigating priorities: Uncovering what matters most in product marketing
Elena Madrigal, Executive Vice President of Product & Product Marketing, Amaze
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10:30
Main stage
A deep dive into strategic win-loss analysis
Spencer Dent, Co-Founder, Clozd
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11:00
Exhibition and networking
Coffee break
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11:30
Main stage
Panel - Claiming your seat: Pathways to leadership and influence
Shirin Shahin, Product Marketing Leader & Founder, Shirin Shahin LLC
Molly Conway, Senior Director of Product Marketing, Hunters
Gillian Hinkle, Senior Director of Product Marketing, Salesforce
Katie Gerard, Head of Product Marketing, Workhuman
Alana Cento, Senior Product Marketing Manager, Amplience
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12:15
Main stage
Networking roundtable: Unlocking customer and market insights for product success
Erin Hutchins, Director of Product Marketing, Expedia Group
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13:00
Exhibition and networking
Lunch break
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14:00
Main stage
How interactive demos transform product marketing
Courtney Pallotta, Chief Marketing Officer, Reprise
Phil Lowrey, Technical Product Marketing Manager, Cloudera
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14:30
Main stage
Crafting a story buyers can’t ignore - with narrative design
Marcus Andrews, Senior Director of Product Marketing, Pendo
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15:15
Exhibition and networking
Coffee break
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15:45
Main stage
From hype to reality: How to orchestrate a game-changing AI product launch
Madhup Mishra, Senior Vice President of Product Marketing, SmartBear
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16:15
Main stage
How to differentiate in super competitive markets
Kevin Hähnlein, Head of Growth, Haiilo
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16:45
Main stage
Leading Change: How to successfully navigate new go-to-market strategies
Denise LaForgia, Director of Product Marketing, Coupa
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17:00
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
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October 4
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Amplience
See the details
09:30
Main stage
Unleashing the influencer in every product marketer
Olivia McNaughten, Senior Director of Product Marketing & Partnerships, GRIN
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10:00
Main stage
Once upon a time: Unlocking the power of storytelling in product marketing
Zack Wenthe, Director of Product Marketing, Simon Data
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10:30
Exhibition and networking
Coffee break
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11:00
Main stage
Five fundamental truths for go-to-market and monetization alignment
Bryan Dsouza, Product & Customer Marketing Leader, Aptiv
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11:30
Main stage
The messaging and positioning playbook: How to cultivate a shared language
Nabeel Ali, Senior Director of Go-to-Market Enablement, Databricks
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12:00
Main stage
Hosted roundtable: "Ask me anything" with PMM subject matter experts
Rob Kiser, Director of Product Marketing, Diligent
Maggie Bean, Product Marketing Manager, SmartBear
Aaron Brennan, Product Marketing Leader, Zoominfo
Sophia Chang, Senior Product Marketing Manager, Bullhorn
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12:45
Exhibition and networking
Lunch break
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13:45
Main stage
The golden rules for nailing category creation
Heather Moses, Vice President of Corporate Marketing, Cornerstone OnDemand
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14:15
Main stage
Product marketing horror stories (and how to avoid them)
Michele Nieberding, Director of Product Marketing, MetaRouter
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14:45
Main stage
AI-powered product marketing team: Accelerating delivery and maximizing efficiency
Daniel Glickman, Senior Director of Product Marketing, ActivTrak
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15:15
Main stage
End of summit
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Get tickets for
this year's summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Boston
October 03 - 04, 2024

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Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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The Westin Copley Place
The Westin Copley Place is a AAA Four-Diamond hotel situated in the celebrated Back Bay neighborhood of Boston.
10 Huntington Avenue
02116
Boston
United States

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