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October 27 & 28, 2026
Westin Seaport
425 Summer St
Boston

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What's on
October 27
October 28
October 27
October 27
08:00
Exhibition & networking
Networking breakfast & registration
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09:00
Main stage
Opening remarks
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09:15
Main stage
Ctrl+alt+scale: Engineering a PMM AI operating system
Eran Kinsbruner, VP, Product Marketing, Checkmarx
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10:00
Main stage
The enduring role of product trials in the AI era
Clive Bearman, Product and Content Marketing Director, Qlik
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10:30
Main stage
From Handover to Partnership: Rebuilding the PM/PMM Operating Model
Eric Lessard, Senior Director of Product Marketing, Salesforce
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11:00
Exhibition & networking
Coffee break
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11:30
Main stage
Putting PMM Into Practice: Lessons from Building Alignment, Credibility, and Impact
Anthony Abdulla, Senior Director of Product Marketing, Granicus
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12:00
Main stage
Panel | Mine, yours, or nobody's? The great PMM ownership debate
Aidan Rush, Senior Product Marketing Manager, T-Mobile Advertising Solutions
Peter Beardmore, Sr. Director, Product Marketing, Machine Identity Security, Palo Alto Networks
Parag Pathak, Vice President of Product Marketing, Nasuni
Matt McGivern, Director of Solutions Marketing, Kyndryl
Kessa Sung, AVP, Product Marketing, PeopleGrove
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Networking roundtables: Getting recognized as a strategic PMM
Roxanne Leslie, PMM, CVS Health
Kessa Sung, AVP, Product Marketing, PeopleGrove
Tom Flanagan, Vice President of Product Marketing, Flywire
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14:45
Main stage
The persona playbook: How SmartBear used AI to ditch the guesswork
Jeff Foley, VP, Product Marketing, SmartBear
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
Fireside chat - Small Team, Big Output: Scaling PMM with AI in the Loop
Nikhil Rai, Senior Global and Industry Marketing Manager, Blackberry QNX
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16:15
Main stage
Own the facts: GEO and AI sales enablement are one job, and product marketing should own it
Daniel Glickman, Former Senior Director of Product Marketing, ActivTrak
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16:15
Workshops
PMM Leadership Roundtable: Scope, Headcount and Hard Calls
Tom Flanagan, Vice President of Product Marketing, Flywire
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16:55
Main stage
Closing remarks
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17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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October 28
08:00
Exhibition & networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Persona-mapping your leadership: Pitch PMM like you pitch your product
Sam Roguine, Principal PMM, Nasuni
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09:45
Main stage
Stop Building Battlecards: Build an AI Competitive Bot
Beth Barach, Vice President of Product Marketing, Brinqa
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10:15
Main stage
Wicked Smaht Market Research: Turning Insights into Compelling Messaging
Jessica Allen, Product Marketing Consultant, Fluvio
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10:45
Exhibition & networking
Coffee break
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11:00
Exhibition & networking
Workshop - Build an AI enablement engine, Not the next deck
Harry Rosoff, Senior Director of Product Marketing, Lumen
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11:15
Main stage
Your GTM has a pulse now: Building a self-evolving messaging system with AI
Katie Gerard, Sr Director, Product & Customer Marketing, Greenhouse Software
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11:45
Main stage
Panel | The PMM in the middle: How to drive alignment across every GTM function
Brittany O’Connor, Director, Product Marketing, Personify Health
Asya Bashina, Director of Product - Marketing Services, Mastercard
Sameer Parulkar, Director, Technical Product Marketing, Salesforce
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12:30
Exhibition & networking
Lunch
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13:30
Main stage
Escape the Release Cycle: Building a Continuous GTM Engine
Jennifer Jones, Director of Product Marketing, Lightcast
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14:00
Main stage
No ladder, no map, no problem: Building a PMM career roadmap built for speed
Matt Collins, VP, Product Marketing, MNTN
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14:45
Main stage
Chairperson closing remarks
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Join your PMM
community in Boston

The PMM job description from three years ago doesn't exist anymore. Our State of Product Marketing Report 2026 found 80% of PMMs are now using AI regularly for specific tasks. What's left is the hard part: strategy, influence, and proving your work moves the business.

PMM Summit Boston, now in its 5th year & home to the world's largest PMM community, is where the sharpest product marketers go to figure out what "strategic" actually means in practice, so you can:

→ Build positioning and GTM strategies that influence product direction and business growth.

→ Measure and communicate the commercial impact of your work with confidence.

→ Navigate AI's role in product marketing and apply it where it creates real value.

→ Learn from and connect with the world's largest community of product marketers.

Boston
October 27 & 28, 2026

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