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October 27 & 28, 2026
Westin Seaport
425 Summer St
Boston

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2025 agenda

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What's on
October 29
October 30
October 29
October 29
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Neil Baron, Managing Director, Baron Strategic Partners
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09:15
Main stage
Measuring the unmeasurable: The evolving science of product marketing metrics
Madhup Mishra, Senior Vice President of Product Marketing, SmartBear
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09:45
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
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10:15
Exhibition and networking
Coffee break
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10:45
Main stage
Fireside chat - Marketing vs product marketing: Friend, foe or just wildly misunderstood?
Clara Vals Moreno, Marketing Director, Factorial
Casey Pickering, Director of Product Marketing, Copyright Clearance Center
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11:15
Main stage
Get your message right: Using science to move decision-makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
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11:45
Main stage
The showstopper challenge: Baking a 3-tier messaging cake that delights customers and wins the C-Suite
Sarah Reynolds, Chief Marketing Officer, Benifex
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12:15
Exhibition and networking
Lunch break
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13:15
Exhibition and networking
Expert-led networking roundtable sessions
Vianney Lacroix, Product Marketing Manager, Mirakl
Raji Kaur, Global Head of Product Marketing, JPMorgan Chase & Co.
Angela D'Ercole, Director of Product Marketing, Profitero
Alyssa Stone, Head of Analyst Relations, Wiz
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13:15
Workshops
Workshop - From “slide-maker” to strategic marketing partner: Personal branding for PMMs
Jacki Brown, Head of Marketing, Hapi
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14:15
Main stage
Beyond launch fatigue: Driving rep wins post-product release
Zach Schemenaur, Revenue Enablement Architect, Spekit
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14:45
Exhibition and networking
Coffee break
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15:15
Main stage
From Search to Answers: How Product Marketing Evolves for AI Search
Jarrad Hubbard, Senior Director of GTM & Partnerships, Stream
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15:45
Main stage
Panel - When to kill a launch: Hard calls and high stakes product marketing
Lauren Taylor, Vice President of Product Marketing, HackerOne
Benjamin Cowen, Associate Director, Ad Product Marketing, The New York Times
Dan Brooks, Director of Product Marketing, Dow Jones
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16:30
Main stage
Turning market signals into business impact: The strategic product marketer’s way
Jessica Shaheen, Director of Product Marketing, Zelis
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17:00
Main stage
Closing remarks
Neil Baron, Managing Director, Baron Strategic Partners
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17:00
Exhibition and networking
Happy hour
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October 30
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Neil Baron, Managing Director, Baron Strategic Partners
See the details
09:05
Main stage
The need for speed: Product marketing's impact on sales cycle acceleration
Randy Wambold, VP of Product Marketing, Lumeris
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09:35
Main stage
Sales & product marketing: The ultimate power couple (with baggage)
Erin Dorshorst, Senior Director of Portfolio Marketing, CCC Intelligent Solutions
Paula Griffin, VP of Product Marketing, JPMorgan Chase & Co.
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10:05
Main stage
Beyond feedback: How customer advisory boards drive smarter product marketing
Bonnie Smith, Customer Advisory Board Expert & Executive Engagement Strategist, Peak Engagement Strategies
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10:35
Exhibition and networking
Coffee break
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11:05
Exhibition and networking
Networking roundtables - PMM therapy: Real talk and real solutions
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11:05
Workshops
Workshop - Solo but not stuck: Thriving as a one-person product marketing team
Brian O'Toole, Vice President Ad Product Marketing, Hearst Magazines
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12:05
Main stage
Interactive Demo 101
Matthew Phillips, Guideflow
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12:35
Exhibition and networking
Lunch break
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13:35
Main stage
Panel - Post-hype AI: Turning GPU spend into product ROI
Calvin Smith, Director of Product GTM, AI & Core Infrastructure, Oracle
Nolan Necooechea, Director of Product Marketing, Varonis
Eduardo Cocozza, GTM Strategy Advisor & Operator, Former VP Product & Growth Marketing, Equinix
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14:20
Main stage
The champion's mindset
Katelyn Good, Head of Marketing, Computer Modelling Group
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14:50
Main stage
Closing remarks
Neil Baron, Managing Director, Baron Strategic Partners
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Early bird prices
are now live

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

→ Build positioning and GTM strategies that influence product direction and business growth.

→ Measure and communicate the commercial impact of your work with confidence.

→ Navigate AI's role in product marketing and apply it where it creates real value.

→ Learn from and connect with the world's largest community of product marketers.

Boston
October 27 & 28, 2026

Save up to $300

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Westin Seaport
425 Summer St
02210
Boston
United States

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