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October 27 & 28, 2026
Westin Seaport
425 Summer St
Boston

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What's on
October 27
October 28
October 27
October 27
08:00
Exhibition & networking
Networking breakfast & registration
09:00
Main stage
Opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
09:15
Main stage
Ctrl+alt+scale: Engineering a PMM AI operating system
Eran Kinsbruner, VP, Product Marketing, Checkmarx
10:00
Main stage
Everyone wants a piece of you: The PMM playbook for scaling without burning out
10:30
Main stage
The PMM survival guide: Impact that's undeniable & teams that stay flexible
Kim Connolly, VP, Product Marketing, Avid
11:00
Exhibition & networking
Coffee break
11:30
Main stage
The PMM snowball effect: How to turn everyday decisions into outsized impact
12:00
Main stage
Panel | Mine, yours, or nobody's? The great PMM ownership debate
Aidan Rush, Senior Product Marketing Manager, T-Mobile Advertising Solutions
Peter Beardmore, Sr. Director, Product Marketing, Machine Identity Security, Palo Alto Networks
12:45
Exhibition & networking
Lunch
13:45
Main stage
Networking roundtables: Defining the strategic PMM
Roxanne Leslie, PMM, CVS Health
14:45
Main stage
The persona playbook: How SmartBear used AI to ditch the guesswork
Jeff Foley, VP, Product Marketing, SmartBear
15:15
Exhibition & networking
Coffee break
15:45
Main stage
The messaging arms race: Winning when everyone sounds identical
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
16:55
Main stage
Closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
October 28
08:00
Exhibition & networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Persona-mapping your leadership: Pitch PMM like you pitch your product
Sam Roguine, Principal PMM, Nasuni
10:00
Main stage
Pipeline forensics: What your win-loss data is trying to tell you
10:30
Exhibition & networking
Coffee break
11:00
Main stage
Your GTM has a pulse now: Building a self-evolving messaging system with AI
Katie Gerard, Sr Director, Product & Customer Marketing, Greenhouse Software
11:30
Main stage
Fireside chat | The PMM in the middle: How to drive alignment across every GTM function
Brittany O’Connor, Director, Product Marketing, Personify Health
12:15
Exhibition & networking
Lunch
13:15
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
14:15
Main stage
No ladder, no map, no problem: Building a PMM career roadmap built for speed
Matt Collins, VP, Product Marketing, MNTN
14:45
Main stage
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad

Early bird prices
are now live

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

β†’ Build positioning and GTM strategies that influence product direction and business growth.

β†’ Measure and communicate the commercial impact of your work with confidence.

β†’ Navigate AI's role in product marketing and apply it where it creates real value.

β†’ Learn from and connect with the world's largest community of product marketers.

Boston
October 27 & 28, 2026

Save $300

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Westin Seaport
The Westin Boston Seaport District is an upscale, highly-rated hotel venue that offers a seamless connection to the convention centre, perfectly situated just steps from the vibrant waterfront dining and entertainment scene.
425 Summer St
02210
Boston
United States

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