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October 27 & 28, 2026
Westin Seaport
425 Summer St
Boston

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What's on
October 27
October 28
October 27
October 27
08:00
Exhibition & networking
Networking breakfast & registration
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09:00
Main stage
Opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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09:15
Main stage
Ctrl+alt+scale: Engineering a PMM AI operating system
Eran Kinsbruner, VP, Product Marketing, Checkmarx
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10:00
Main stage
Everyone wants a piece of you: The PMM playbook for scaling without burning out
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10:30
Main stage
The PMM survival guide: Impact that's undeniable & teams that stay flexible
Kim Connolly, VP, Product Marketing, Avid
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11:00
Exhibition & networking
Coffee break
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11:30
Main stage
The PMM snowball effect: How to turn everyday decisions into outsized impact
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12:00
Main stage
Panel | Mine, yours, or nobody's? The great PMM ownership debate
Aidan Rush, Senior Product Marketing Manager, T-Mobile Advertising Solutions
Peter Beardmore, Sr. Director, Product Marketing, Machine Identity Security, Palo Alto Networks
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Networking roundtables: Getting recognized as a strategic PMM
Roxanne Leslie, PMM, CVS Health
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14:45
Main stage
The persona playbook: How SmartBear used AI to ditch the guesswork
Jeff Foley, VP, Product Marketing, SmartBear
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
The messaging arms race: Winning when everyone sounds identical
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16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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16:55
Main stage
Closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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October 28
08:00
Exhibition & networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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09:15
Main stage
Persona-mapping your leadership: Pitch PMM like you pitch your product
Sam Roguine, Principal PMM, Nasuni
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10:00
Main stage
Pipeline forensics: What your win-loss data is trying to tell you
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10:30
Exhibition & networking
Coffee break
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11:00
Main stage
Your GTM has a pulse now: Building a self-evolving messaging system with AI
Katie Gerard, Sr Director, Product & Customer Marketing, Greenhouse Software
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11:30
Main stage
Panel | The PMM in the middle: How to drive alignment across every GTM function
Brittany O’Connor, Director, Product Marketing, Personify Health
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12:15
Exhibition & networking
Lunch
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13:15
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
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14:15
Main stage
No ladder, no map, no problem: Building a PMM career roadmap built for speed
Matt Collins, VP, Product Marketing, MNTN
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14:45
Main stage
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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Early bird prices
are now live

The PMM job description from three years ago doesn't exist anymore. Our State of Product Marketing Report 2026 found 80% of PMMs are now using AI regularly for specific tasks. What's left is the hard part: strategy, influence, and proving your work moves the business.

PMM Summit Boston, now in its 5th year & home to the world's largest PMM community, is where the sharpest product marketers go to figure out what "strategic" actually means in practice, so you can:

→ Build positioning and GTM strategies that influence product direction and business growth.

→ Measure and communicate the commercial impact of your work with confidence.

→ Navigate AI's role in product marketing and apply it where it creates real value.

→ Learn from and connect with the world's largest community of product marketers.

Boston
October 27 & 28, 2026

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