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October 29 & 30, 2025
The Westin Copley Place
10 Huntington Avenue
Boston

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What's on
October 29
October 30
October 29
October 29
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
State of product marketing: Cut the noise, drive results
Randy Wambold, VP of Product Marketing, Lumeris
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09:45
Main stage
Measuring the unmeasurable: The evolving science of product marketing metrics
Madhup Mishra, Senior Vice President of Product Marketing, SmartBear
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10:15
Main stage
You bought the win-loss tool. Now what? Turning interviews into action
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Fireside chat - Marketing vs product marketing: Friend, foe or just wildly misunderstood?
Clara Vals Moreno, Fractional CMO for Tech & SaaS Companies, Factorial
Casey Pickering, Director of Product Marketing, Copyright Clearance Center
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11:45
Main stage
Messaging for the moment of doubt: How to overcome buyer inertia
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12:15
Main stage
Redrawing the lines: Evolving PMM ownership, influence and impact
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12:45
Exhibition and networking
Lunch break
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13:45
Exhibition and networking
Expert-led networking roundtable sessions
Vianney Lacroix, Product Marketing Manager, Mirakl
Raji Kaur, Global Head of Product Marketing, JPMorgan Chase & Co.
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13:45
Workshops
Workshop - Solo but not stuck: Thriving as a one-person product marketing team
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14:30
Main stage
Storytelling is not a soft skill: How narrative design drives influence, alignment, and revenue
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
Panel - When to kill a launch: Hard calls and high stakes product marketing
Lauren Taylor, Vice President of Product Marketing, HackerOne
Benjamin Cowen, Associate Director, Ad Product Marketing, The New York Times
Arianna Valentini-Huffield, Director of Product Marketing, Precisely
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16:00
Main stage
Rearchitecting growth: PMM lessons from transforming GTM around a platform strategy
Jarrad Hubbard, Head of Product Marketing & Enablement, Incode
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16:30
Main stage
Leading product marketing teams through go-to-market change
Denise LaForgia, Director of Product Marketing, Coupa
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17:00
Main stage
Closing remarks
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17:00
Exhibition and networking
Happy hour
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October 30
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Personal branding for product marketers: Accelerating career growth and winning buy-in in 2026
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09:45
Main stage
Sales & product marketing: The ultimate power couple (with baggage)
Erin Dorshorst, Senior Director of Portfolio Marketing, CCC Intelligent Solutions
Paula Griffin, VP of Product Marketing, JPMorgan Chase & Co.
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10:15
Main stage
Unlocking the future of product marketing: Leveraging data to drive strategic influence and growth
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10:45
Exhibition and networking
Coffee break
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11:15
Exhibition and networking
Networking roundtables - PMM therapy: Real talk and real solutions
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11:15
Workshops
Workshop - Own your future: Strategies for PMM leaders ready to level up
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12:00
Main stage
The messaging and positioning playbook: How to cultivate a shared language
Katelyn Good, Head of Marketing, Computer Modelling Group
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Panel - Post-hype AI: Turning GPU spend into product ROI
Calvin Smith, Director of Product GTM, AI & Core Infrastructure, Oracle
Nolan Necooechea, Director of Product Marketing, Varonis
Alexandra Sardarian, Head of Product Marketing, Coursera
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13:30
Workshops
Workshop - AI for competitive intelligence: Track, synthesize, and respond at speed
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14:15
Main stage
Closing remarks - The 2026 playbook: trends, insights, and strategies to own next year
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Get tickets for
the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Reach the next stage in your product marketing career. Quicker.

- Overcome the obstacles that have been holding you back.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to stakeholders.

Boston
October 29 - 30, 2025

Save $300

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Westin Copley Place
The Westin Copley Place is a AAA Four-Diamond hotel situated in the celebrated Back Bay neighborhood of Boston.
10 Huntington Avenue
02116
Boston
United States

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