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: hours :

18

minutes

34

until ticket prices rise

January 20, 2027
San Francisco

AI for Product Marketing

Festival

Generic AI training wasn’t built for PMMs. This day is.

Secure your seat at this hands-on day to build the AI workflows you’ve been meaning to find time for all year.

Hand over the busywork with confidence, increase your output quality, and sharpen your messaging so it holds up when a model is briefing your buyer.

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Become a truly

AI-native PMM

Keeping up with AI in a product marketing role is relentless, and it now touches every part of the job. This event give you the space to do just that.

First session to last, every example is a curated PMM example, so what you take home fits the job you actually do.

And you won’t be just watching. You’ll build, break and benchmark your work alongside other PMMs and leave able to:

→ See where you can speed up without dropping quality: what to hand over, what to keep, and what you're still triple-checking out of nerves

→ Hold the line on quality as volume goes up, with oversight and evals that don't make you the bottleneck

→ Differentiate your messaging, and write it for the model that briefs your buyer before you get the chance

San Francisco
January 20, 2027

Early bird tickets from $395

The speakers

leading AI for PMM

Ben
Rawnsley-Johnson
Head of Product Marketing
Stripe
Allegra
Heath
Vice President of Product Marketing
Eve
Pragnya
Paramita
Director, Global Product Marketing - BTP AI
SAP
Emily
Chesbrough
Director of Product Marketing
Adobe
Laura
Thompson
Product Marketing Lead, Future AI/AR Devices
Meta
Vijay
Shankar
Senior Director, AI Product Marketing
RingCentral
Stephanie
Rubenstein
Developer Product Marketing Manager
NVIDIA
David
Zeledon
Developer Relations Engineer, Google Labs
Google
Irene
Lee
Senior Director, Lifecycle and Product Marketing
Kikoff
Alyssa
Zhu
Director of Product Growth & Go-to-Market, North America
Trip.com Group
Shana
Vu
Director of Product Marketing
Persona
Bhargav
Brahmbhatt
Director of Product Marketing
LaunchDarkly
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January 20, 2027
San Francisco

AI for Product Marketing Festival

What to
expect

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“

Find out what a hundred other PMMs are really doing with AI, including what they quietly abandoned.

Benchmark your AI readiness

Product Marketing Manager

“

You'll be building, trialling, and pushing new workflows throughout the day, not watching someone else do it.

Build it. Then test it.

Product Marketing Manager

“

Research at scale, agent workflows that hold together, and a way to turn your private setup into something the whole team can run.

Take it back to your team

Product Marketing Manager

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What our
attendees say...

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One ticket. One Venue.
Five events.

It wouldn't really be a festival without multiple stages. Your ticket gives you access to five tracks, not just the PMM sessions. You can move between tracks, explore adjacent disciplines, and connect with a wider go-to-market community. All events share the same venue and networking spaces, so you get broader insights and stronger connections with no extra cost.

Jan 21, 2027
AI for Customer Success Festival
San Francisco
Jan 21, 2027
AI for GTM Festival
San Francisco
Jan 21, 2027
AI for Sales Enablement Festival
San Francisco
Jan 21, 2027
AI for Revenue Operations Festival
San Francisco

Our Stats

50+

Speakers

500+

Attendees

75%

Senior management

400+

Companies

Bring your team.
Leave with one plan.

Teams of 3+ from $395 per person until December 11. Larger group? Talk to Thea about our discounted team rates, or simply sign your team up today.

Plus, you can mix and match passes across our colocated tracks, so your discounted is extended to your cross-fucntional partners. To explore this, talk to Thea.

Bring the team

Convince the boss

What you’ll get

out of the festival

-A clear view of which parts of the PMM job are worth handing to AI, which are not, and how to tell the difference.

-Methods you can run on Monday: research at scale, competitive intel that updates itself, messaging built for the model as well as the human.

-A working build, not a whiteboard exercise: we're partnering with a leading AI build platform to power the hackathon. Announcement coming soon

-Hours back from the research, drafting and launch admin you no longer need to do by hand.

January 20, 2027
San Francisco

Download

your one-pager

We've done all the hard work for you, gathering the key USPs into a neat one-pager that you can simply forward on.

Got L&D budget left before year end? This is what it's for.

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Convince your boss

January 20, 2027
San Francisco

Built for watching.

Not doing

No panels and no endless slides. You’ll spend 90 minutes building and stress-testing your own agent in a team hackathon, benchmark yourself against 100 peers in a live game, and hear three PMMs in very different companies outline what they've tried, what's worked and what's been shut down.

No prep or data needed, whether you started last week or already run agents in production. Expect:

Expect:

→ Real time back as you hand off the busy work with confidence

→ More quality in your AI output, at scale

→ Rare insight into what is truly working for PMMs (and what initiatives have already been dropped)

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Download brochure

Convince your boss

Our

partners   

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our

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Check out our

event series...

Sep 02, 2026
PMM Leaders Summit
London

Find out more

Oct 21, 2026
Product Marketing Summit
Berlin

Find out more

Oct 27 & 28, 2026
Product Marketing Summit
Boston

Find out more

Oct 28, 2026
Product Marketing Summit
Sydney

Find out more

Nov 12 & 13, 2026
Product Marketing Summit
Toronto

Find out more

Nov 18 & 19, 2026
Product Marketing Summit
Chicago

Find out more

Dec 02 & 03, 2026
Product Marketing Summit
London

Find out more

Jan 20, 2027
AI for Product Marketing Festival
San Francisco

Find out more

Jan 27, 2027
Product Marketing Summit
Washington

Find out more

Feb 24 & 25, 2027
Product Marketing Summit
Austin

Find out more

Mar 18 & 19, 2027
Product Marketing Summit
New York

Find out more

Apr 07 & 08, 2027
Product Marketing Summit
Denver

Find out more

Apr 14, 2027
PMM Leaders Summit
San Jose

Find out more

May 26 & 27, 2027
Product Marketing Summit
Amsterdam

Find out more

Jun 03 & 04, 2027
Product Marketing Summit
Atlanta

Find out more

Jun 04, 2027
PMM Leaders Summit
New York

Find out more

Jun 17, 2027
Product Marketing Festival
London

Find out more

Jun 17 & 18, 2027
Product Marketing Summit
Seattle

Find out more

Jul 08, 2027
Product Marketing Festival
New York

Find out more

Aug 12, 2027
Product Marketing Summit
São Paulo

Find out more

Sep 09 & 10, 2027
Product Marketing Summit
San Francisco

Find out more

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Want to discuss large group discounts, or just find out more about the festival? We're a friendly bunch - get in touch.

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