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Event starts in:
95

days :

9

: hours :

21

minutes

31

until prices rise

January 21, 2027
San Francisco

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agenda


One location, dozens of ways to shape your festival experience. Lock in to the product marketing main stage, or mix in sessions from across the five colocated tracks to refine your skills across the GTM lifecycle.

Want to find out the combination of sessions that will benefit you most? Take our handy quiz and get your personalised agenda sent straight to your inbox.

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What's on
July 8
July 8
July 8
09:00
Main stage
Opening remarks
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09:15
Main stage
Same headcount, different job: the AI-first PMM function
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09:45
Main stage
Staying in the loop without becoming the bottleneck
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10:15
Main stage
Interactive session - We asked, you guess: what PMMs are really doing with AI
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Lightning talk - Customer research with AI: what synthetic answers are good for, and where they lie
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11:30
Main stage
The PMM hackathon: 60 minutes where you build and break your own agent
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12:30
Exhibition and networking
Lunch
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14:15
Main stage
Handing off between multi-agent workflows without losing the thread
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14:45
Main stage
Good enough to put your logo on: maintaining standards through evals
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
Leveraging vibe coding for genuine roadmap impact
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16:00
Main stage
Messaging and positioning for your new LLM-shaped buyer
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16:30
Main stage
From private hack to team capability: scaling AI impact across a PMM function (and beyond)
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17:00
Main stage
Closing remarks
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Built for the

hands-on PMM

If you're the kind of PMM who learns by doing, this day is for you.

Test ideas, challenge assumptions, and build better playbooks alongside the PMMs shaping modern GTM.

Expect live messaging teardowns, debate-style sessions, open Q&As and collaborative workshops designed to help you:

→ Stress-test your positioning in real time and walk away with sharper, commercially grounded messaging

→ Put real solutions to GTM challenges to the test alongside your product, sales, and RevOps peers

→ Bring back frameworks, tools, and cross-functional connections you can use immediately with tangible wins you can recognize right away

New York
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