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Event starts in:
75

days :

0

: hours :

55

minutes

29

until prices rise

January 21, 2027
San Francisco

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agenda


One day on what AI is actually doing to the product marketing job. Ten sessions, one hackathon, and a room of PMMs at every stage of working it out.

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What's on
July 8
July 8
July 8
09:00
Main stage
Opening remarks
09:15
Main stage
Same headcount, different job: the AI-first PMM function
09:45
Main stage
Staying in the loop without becoming the bottleneck
10:15
Main stage
Interactive session - We asked, you guess: what PMMs are really doing with AI
10:45
Exhibition and networking
Coffee break
11:15
Main stage
The PMM hackathon: 60 minutes where you build and break your own agent
12:45
Exhibition and networking
Lunch
13:45
Main stage
Three lightning talks on what AI actually does for the job
14:15
Main stage
Handing off between multi-agent workflows without losing the thread
14:45
Main stage
Good enough to put your logo on: maintaining standards through evals
15:00
Exhibition and networking
Coffee break
15:30
Main stage
Leveraging vibe coding for genuine roadmap impact
16:00
Main stage
Messaging and positioning for your new LLM-shaped buyer
16:45
Main stage
Closing remarks

Get ahead in the

new PMM role

Plenty of events touch AI. This is the only one built entirely around AI for PMMs.

First session to last, every example is a PMM example, so what you take home fits the job you actually do.

Plus, you'll be building alongside your fellow PMMs, so you can build, break and benchmark against your community. Expect to learn how to:

→ Redesign the job: what to hand over, what to keep, and what you are only reviewing out of nerves

→ Hold the line on quality as volume goes up, with oversight and evals that don't make you the bottleneck

→ Differentiate your messaging, and write it for the model that briefs your buyer before you get the chance

San Francisco
January 21, 2027

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