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Event starts in:
54

days :

22

: hours :

31

minutes

53

until ticket prices rise

January 20, 2027
San Francisco

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agenda

Every session on this page is built for the PMM job. One ticket also gets you into the four other colocated tracks running the same day - see other colocated tracks here.

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What's on
January 21
January 21
January 21
09:15
Main stage
Same headcount, different job: The AI-first PMM function
Vijay Shankar, Senior Director, AI Product Marketing, RingCentral
09:45
Main stage
Staying in the loop without becoming the bottleneck
Irene Lee, Senior Director, Lifecycle and Product Marketing, Kikoff
10:15
Main stage
We asked, you guess: what PMMs are really doing with AI
10:45
Exhibition and networking
Coffee break
11:15
Main stage
The PMM hackathon: 90 minutes to build, break and pitch your own agent
Stephanie Rubenstein, Developer Product Marketing Manager, NVIDIA
David Zeledon, Developer Relations Engineer, Google Labs, Google
Laura Thompson, Product Marketing Lead, Future AI/AR Devices, Meta
George Nie, Product Marketing, Lōd
12:45
Exhibition and networking
Lunch
13:45
Main stage
Lightning talks | Where AI is helping PMM, and where it's quietly destroying it?
Alyssa Zhu, Director of Product Growth & Go-to-Market, North America, Trip.com Group
Pragnya Paramita, Director, Global Product Marketing - BTP AI, SAP
Shana Vu, Director of Product Marketing, Persona
14:30
Main stage
Handing off between multi-agent workflows without losing the thread
Ben Rawnsley-Johnson, Head of Product Marketing, Stripe
15:00
Exhibition and networking
Coffee break
15:30
Main stage
From launch checklist to launch agent: What PMM should hand to AI, and what it shouldn't
Allegra Heath, Vice President of Product Marketing, Eve
Neesah Tambe, Product Marketing, Eve
16:00
Main stage
Win the roadmap argument with a working prototype
Emily Chesbrough, Director of Product Marketing, Adobe
16:30
Main stage
Own how AI describes your product to buyers

Become a truly

AI-native PMM

Keeping up with AI in a product marketing role is relentless, and it now touches every part of the job. This event give you the space to do just that.

First session to last, every example is a curated PMM example, so what you take home fits the job you actually do.

And you won’t be just watching. You’ll build, break and benchmark your work alongside other PMMs and leave able to:

→ See where you can speed up without dropping quality: what to hand over, what to keep, and what you're still triple-checking out of nerves

→ Hold the line on quality as volume goes up, with oversight and evals that don't make you the bottleneck

→ Differentiate your messaging, and write it for the model that briefs your buyer before you get the chance

San Francisco
January 20, 2027

Early bird tickets from $395

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